Social Media

Facebook second most popular platform to watch online video content

Online video
Online video

According to comScore data released today for the month of August, Facebook is now the second most popular platform to watch online video content, narrowly overtaking Yahoo!

Video sites by Google, primarily YouTube, firmly hold the number one spot with 1.9 billion video views last month. Facebook has climbed one place to capture the number two spot with 243 million views. Yahoo! is in a close third with 229 million views for the month of August.

Google has the largest average time spent per viewer at 270 minutes, with Facebook and Yahoo 21 minutes, and 32 minutes respectively.

comScore (@comscore) also released some other interesting facts (US only):

  • The top ad network in terms of potential reach of the US population was Break Media at 46%
  • 85% of US internet users viewed online video
  • The average duration of online video content was 4.8 minutes, with an average video ad length of 24 seconds

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Darren McCarra
Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.