Facebook second most popular platform to watch online video content

September 30, 2010

comScore

According to comScore data released today for the month of August, Facebook is now the second most popular platform to watch online video content, narrowly overtaking Yahoo!

Video sites by Google, primarily YouTube, firmly hold the number one spot with 1.9 billion video views last month. Facebook has climbed one place to capture the number two spot with 243 million views. Yahoo! is in a close third with 229 million views for the month of August.

Google has the largest average time spent per viewer at 270 minutes, with Facebook and Yahoo 21 minutes, and 32 minutes respectively.

comScore (@comscore) also released some other interesting facts (US only):

The top ad network in terms of potential reach of the US population was Break Media at 46%
85% of US internet users viewed online video
The average duration of online video content was 4.8 minutes, with an average video ad length of 24 seconds

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.
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