Categories: Social Media

Google+ getting custom, pretty URLs

Google+ has begun to introduce custom URLs to a “limited number of verified profiles and pages”, but promises platform-wide availability to all of its 170 million or so users in the future.

Custom or pretty URLs have been available on other social sites like Twitter and Facebook for some time now so it’s a natural step for Google to allow people and pages to customise their presence on its “social spine” even further.

The limited number of brands and celebrities already availing of the feature from today include Britney Spears (google.com/+britneyspears) and David Beckham (google.com/+davidbeckham), car manufacturer Toyota (google.com/+toyota) and games developer and publisher Ubisoft (google.com/+ubisoft).

“At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!”

Custom URLs are shorter, easier to remember and offer that little bit more by way of branding.

It’s also interesting to note that Google has dropped the ‘plus.’ subdomain from the custom URL entirely, reaffirming the fact that Google+ is the social layer behind all Google products rather than a social entity of its own.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Club of Rome launches joint taskforce that would restrict your food, travel & ownership choices

The 'Materials and Consumption Taskforce' is an attempt to micro-manage all aspects of your life:…

4 days ago

As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars

Talent in the tech industry has long been a hot commodity. Yet in today's world,…

4 days ago

Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden

In an ideal scenario, professionals in 2025 should be able to leverage a personal suite…

5 days ago

NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance

In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of…

6 days ago

UN finalizes neurotech ethics draft, to be adopted at General Conference

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its "Recommendation on the Ethics…

2 weeks ago

Inside the Dead Internet Theory: Profits in a World Run by Bots

The dead internet theory is a conspiracy theory that goes: Most of the content we…

2 weeks ago