Categories: Social Media

Pinterest is already fourth largest social network

Pinterest may have already become the fourth largest social network in the United States despite being less than two years old. Data from both Alexa, a web statistics firm, and DoubleClick Ad Planner suggests it has.

Alexa ranks Pinterest as the 16th most-visited website in the United States, with only three social networks – Facebook, Twitter and LinkedIn – scoring higher. Alexa also reports that 47.9% of traffic to Pinterest comes from the United States.

DoubleClick Ad Planner tells a similar story. For the United States alone, DCAP estimates that Pinterest received 26 million unique visitors in February 2012. Compare this to Facebook’s 210 million, Twitter’s 37 million and LinkedIn’s 37 million also.

It’s not possible to get traffic data on Google+ using the above methods, but it’s estimated to be around 20 million monthly uniques.

DCAP also suggests that Pinterest doubled its traffic between January and February of this year, undoubtedly spurred on by the relentless media coverage the service is getting (including this post). Unsurprisingly, 81% of Pinterest’s visitors are female and sites also visited include chef-in-training.com, sixsisterstuff.com and foodgawker.com.

I don’t use Pinterest nor do I particularly understand the hype – but then again I said the same thing about Twitter before joining in 2008.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

The science of what we eat: The NYU math grad bringing sustainable olive oil to your kitchen (Brains Byte Back Podcast)

When it comes to what we eat, more of us are asking the right questions:…

19 hours ago

Aestro AI launches in the US and Latin America to transform the debt recovery process with Agentic AI 

In 2025, Agentic AI is widely seen as the next frontier of progress for AI…

24 hours ago

‘Community is antidote to capitalism’: Club of Rome to young people

The Communist Cult of Rome is brainwashing youth into its Marxist ideology with WEF great…

1 day ago

The UK’s push to be a relevant global hub for space technology

Despite lagging behind global space powers like the United States, Russia and China, the United…

6 days ago

US spy community is creating a portal to buy, access your personal data

The Intelligence Community is setting up a one-stop shop, icdata.gov, to buy access to your…

1 week ago

The gaming startup market in Mexico: Opportunities and challenges

The vibrant world of tech startups has found a space carved out for growth and…

1 week ago