Categories: Social Media

Twitter gets more powerful with new analytics tool

techcrunch.com is one of the select partners Twitter has chosen to take part in their analytics beta this week

Twitter has just announced Twitter Web Analytics on their developers blog – a new service that will allow webmasters to accurately measure the amount of traffic Twitter is sending to their websites.

Twitter has already begun to improve how other web analytics software, like Google Analytics or Woopra, record traffic from across the Twitter platform by wrapping nearly all tweeted URLs with their t.co link shortener. Now, Twitter Web Analytics goes further than this by helping “website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites”.

Specifically, Twitter point out three of the product’s main benefits. They are,

  • Better understand how your content is shared across the Twitter network,
  • Accurately see how much traffic is sent to your site from Twitter, and
  • Measure the effectiveness of any Tweet button integration on your site

The Twitter Web Analytics product is powered by BackType, a social analytics company Twitter acquired in July of this year. It is currently in private beta but will be rolled out to all website owners “in a few weeks” as a free service. An API will also be released so developers can incorporate improved Twitter data into their products.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

WEF founder launches ‘Schwab Academy’ to guide humanity through the ‘Intelligent Age’

At the age of 87 World Economic Forum (WEF) founder Klaus Schwab finds a new…

18 hours ago

From Pilots to Practice. What Healthcare Professionals Say About AI.

AI is quickly becoming part of the healthcare toolkit. It’s reshaping how care is delivered,…

2 days ago

Latin America to host conference on AI and Industrial Innovation 

Latin America is set to welcome leading professionals of the industrial maintenance sector to the…

2 days ago

Immigrants power over half of U.S. unicorns- now they have their own summit 

Immigrants in the U.S. are behind 55% of unicorn startups- valued at $1 billion USD…

4 days ago

Alternative App Stores Are Opening Up On iOS: Onside and Playgama Bring 300 Million Gamers to Europe’s iPhones

Europe’s digital landscape is entering into a new phase of openness. For the first time,…

7 days ago

The ‘DARPAVERSE’ is coming to model, simulate & optimize military operations

DARPA is metaphorically manifesting Eris, the Greek goddess of discord and strife, by attempting to…

1 week ago