Categories: Social Media

Twitter gets more powerful with new analytics tool

techcrunch.com is one of the select partners Twitter has chosen to take part in their analytics beta this week

Twitter has just announced Twitter Web Analytics on their developers blog – a new service that will allow webmasters to accurately measure the amount of traffic Twitter is sending to their websites.

Twitter has already begun to improve how other web analytics software, like Google Analytics or Woopra, record traffic from across the Twitter platform by wrapping nearly all tweeted URLs with their t.co link shortener. Now, Twitter Web Analytics goes further than this by helping “website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites”.

Specifically, Twitter point out three of the product’s main benefits. They are,

  • Better understand how your content is shared across the Twitter network,
  • Accurately see how much traffic is sent to your site from Twitter, and
  • Measure the effectiveness of any Tweet button integration on your site

The Twitter Web Analytics product is powered by BackType, a social analytics company Twitter acquired in July of this year. It is currently in private beta but will be rolled out to all website owners “in a few weeks” as a free service. An API will also be released so developers can incorporate improved Twitter data into their products.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

DARPA ‘CoasterChase’ looks to mitigate stress with ingestible neurotech

DARPA is putting together a research program called CoasterChase that aims to mitigate warfighters' stress…

15 hours ago

Club of Rome launches joint taskforce that would restrict your food, travel & ownership choices

The 'Materials and Consumption Taskforce' is an attempt to micro-manage all aspects of your life:…

6 days ago

As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars

Talent in the tech industry has long been a hot commodity. Yet in today's world,…

6 days ago

Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden

In an ideal scenario, professionals in 2025 should be able to leverage a personal suite…

7 days ago

NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance

In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of…

1 week ago

UN finalizes neurotech ethics draft, to be adopted at General Conference

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its "Recommendation on the Ethics…

2 weeks ago