Google's cryptic first tweet reads "I'm feeling lucky", I think
Social Media

Why Twitter is turning increasingly towards link shortening

Yesterday we reported how one could avoid Twitter's somewhat annoying URL shortener by using lesser known URL services like, or by keeping the URL length to 20 characters or less. Unfortunately, this hack will not last forever as Twitter does plan to wrap all links, regardless of length, with its own link service. Why? It's all to do with analytics.