Irish Social Media Awards
Ireland’s social media kings and queens will be crowned on May 30th, at the country’s annual Social Media Awards. And this year the winners will have the added honour of being recognised by two of the largest names in corporate social networking, YouTube and HubSpot.
The two companies have been announced as category sponsors for this year’s awards, joining the main sponsor Bord Gáis Energy. YouTube is sponsoring the Best Video/Video Campaign (Non-Broadcast) category and HubSpot is sponsoring the Inbound Marketing/Content Marketing Campaign category.
HubSport’s move to sponsor the Inbound Marketing category comes just four months after the company open its offices in Dublin.
YouTube and HubSpot are perhaps the most prominent companies to have sponsored categories in the awards’ three year history. But along with the sponsors some of Ireland’s most recognisable brands and companies are among the nominees.
Over 200 companies submitted 400 applications to this year’s awards, with Universal Pictures Ireland, Cow and Gate, Dublin Zoo, Warner Music Ireland, Hailo Dublin, Vodafone Ireland, O2 Ireland, and The Carphone Warehouse among the finalists.
Speaking about the range of companies shortlisted this year, the founder of the Irish Social Media Awards, Damien Mulley, said: “It is great to see well known and respected brands reaching the finalist list alongside smaller companies and organisations who are working so hard to market themselves online. All entries received were highly professional, creative and extremely results driven.”
Eoin O’ Suilleabháin, Bord Gáis Energy’s Digital and Social Media Manager echoed Mulley’s sentiments, saying that the quality and competition of this year’s nominees were higher than last year’s.
2FM presenter Rick O’Shea will return on present the evening’s events, which will take place in the Clyde Court Hotel on Thursday, 30th May.
This year’s shortlist is;
Best Integrated Social Media Campaign – sponsored by NCI Digital Marketing Certificate
Inbound Marketing/Content Marketing Campaign – Sponsored by HubSpot
Best Social Media Only Campaign (not linked to any other media)
Agency of the Year
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Video/Video Campaign (Non-Broadcast) – Sponsored by YouTube
Best Online PR Campaign
Best Use of Social Media for a Sponsorship Campaign
Most Innovative Use of Social Media – sponsored by Sabr Media
Social Media Effectiveness – Conversions, Metrics etc.
Best Mobile App (Marketing)
Best Mobile App (Events)
Best Blog of a Business – sponsored by .ME Registry
Best Business Twitter account – Marketing, Sales
Best Business Twitter account – Support, CRM
Twitter Business Campaign
Integrated Facebook Campaign: Page, App, Ads
Facebook Page for a Business (Owner Managed)
Facebook Page for a Non-Profit/Organisation – Sponsored by The Irish League of Credit Unions
Facebook Page for a Business (Non Campaign) – sponsored by MailMaker.co
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