cars Archives - The Sociable

Three startups making your time on the road safer and easier

3.66K

Earlier this year, CNBC released a list of the most dangerous jobs in the USA. Among the top were well known hazardous...

Business

How can Shazam – and your second screen – help you test drive a car?

Piers Dillon Scott10 years ago

5.54K

Car maker Volvo has turned to Shazam to make its latest ad and car, the Volvo V40, more engaging to second screen users.

Mobile

Do phone bans really reduce road traffic accidents?

Piers Dillon Scott10 years ago

2.84K

A study has found that the link between using a phone while driving & road accidents is not as clear as we think.

Meme

Using tweets to ‘fuel’ a cross country drive for charity

Piers Dillon Scott11 years ago

2.73K

ESB Electric Ireland's 'Tweet 'em Home for Christmas' will try to get 3 cars, including a DeLorean, across Ireland using tweets as fuel.

Technology

How to follow the Dakar Rally online

Piers Dillon Scott12 years ago

5.37K

The Dakar Rally, one of the largest off road endurance rallies in the world, has launched from Buenos Aires. The Dakar is now a fully digital event supported by YouTube, Twitter and Facebook pages. You can get live updates on each stage of the challenge on their site and on the official Dakar iPhone/iPod/iPad app. The organisers have also released an online video game to accompany the event.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.