morgan stanley - The Sociable

Will Zynga IPO tomorrow with a $20 billion valuation?

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Social gaming company Zynga may file for an IPO as early as tomorrow, according to a tweet from CNBC reporter Kate Kelly. Kelly states that the IPO could value Zynga at between $15 - $20 billion.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

If you are unfamiliar with dark pattern design, then you might be thinking, as Tech Crunch put it – “WTF is dark pattern design?” To put it simply, dark pattern design is when a user interface is carefully constructed to trick users into doing things they might not otherwise do.

Today’s episode is the first installment in a two-part series that explores ethical user experience design – commonly known as UX design. In this interview, Brains Byte Back co-host Mags Tanev, is joined by Claudia Cabrera, a UX designer at a global digital transformation company, intive.

Claudia strives to make better products through user-centered design and learning how these digital solutions create an impact in people’s lives. In this episode, Tanev and Cabrera dive deep into dark pattern design techniques, what they are, how they’re used, what kind of impact they can have on us, and how UX relates to issues surrounding data privacy and the growing dominance of Big Tech companies in our lives. Hope you enjoy the show.

Furthermore, you will also learn why airline companies use timers when you are booking flights, how Facebook experiments on their users, and how eCommerce websites sneak extra purchases into your basket.

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