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Sociable's Podcast
Brains Byte Back interviews startups, entrepreneurs, and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every Friday. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.
Every hype cycle has a sales guy. Crypto had them. AI agents have them now, and most of what's being sold as an ”agent” is old automation with a new label. It's called agent washing, and Gartner projects 40%+ of agentic AI projects will be cancelled by 2027.
So how do you tell the real thing from a fresh coat of paint? And even if it is real — do you actually need one?
Host Erick Espinosa sits down with Mariano Jurich, Senior Product Leader at Making Sense, who helps mid-market and PE-backed companies separate real AI value from plausible noise, and who tells clients, more often than you'd expect, that the boring workflow automation is the better buy.
Inside this episode:
The four traits that define a real AI agent
The ”if-then-do” test that exposes a washed agent in one sentence
Why ”agentic” is overkill for most problems companies bring him
Why agentic AI breaks when you treat it like a cloud migration
What to put in writing before you sign
Find out more about Mariano Jurich here.
Learn more about Making Sense here.
Reach out to today's host, Erick Espinosa – [email protected]
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