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Technology

Social music platform Brapp gives artists complete creative control

Social music platform Brapp gives artists complete creative control

A social music platform is putting the creative power back in the hands of musicians while allowing artists to connect on the ground level across borders and genres.

It used to be that to become a musician with any following you would first have to sign a contract with a record label, which also meant surrendering artistic autonomy for fast money and hidden clauses.

Now, companies like Brapp are at the forefront of putting the power back in the hands of musicians where they are able to truly express themselves artistically.

The need for a social music platform came from guitarist, composer, and CEO Niki Mukhi, when he started creating concepts focused on bringing people together though the universal language of music.

Mukhi hails from Dubai, and has experienced directly the hardships and obstacles faced when trying to break into the music industry. According to Mukhi, “Music used to be top-down, but now it’s very bottom-up,” which gave way to the “studio-in-your-pocket” concept of Brapp.

The platform is absolutely free, and producers can share their beats while allowing anyone to make mini music videos from their phone. When you choose a beat and hit record, the camera starts rolling and the built-in studio technology mixes your audio (singing/rapping/playing) onto the beat. It is then ready for you to add video filters and share with the world.

Artists and music lovers in over 80 countries are using Brapp to:

  • Upload their beats
  • Record videos on beats by producers around the world
  • Mix their recordings with the free and powerful audio effects (EQ, Pump, Delay and Reverb)
  • Enhance videos with built in video filters
  • Share videos and beats on and off Brapp
  • Discover, connect and keep up with new musical collaborations as they happen

Producers can upload beats and anyone can record a 1 minute video on top, mix down the audio with powerful studio effects, add video filters and instantly share with their followers. 

Based in London and available only on iOS, the platform enables you to create, collaborate, and share music and videos.

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Technology
@TimHinchliffe

Tim Hinchliffe is a veteran journalist whose passions include writing about how technology impacts society and Artificial Intelligence. He prefers writing in-depth, interesting features that people actually want to read. Previously, he worked as a reporter for the Ghanaian Chronicle in West Africa, and Colombia Reports in South America. tim@sociable.co

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