Categories: Technology

Social networking through Earth Hour – did we miss the point?

File this under ‘ironic’ (and we mean the proper sense of ironic and not the Alanis Morissette version) but were Irish social media users tweeting away during Earth Hour?

According to Google’s Realtime search results the greatest number of tweets about Earth Hour from Irish users came at exactly 8:30pm, just when the event started in Ireland. It then took another hour before the massive spike of #earthhour tweets subsided.

But it wasn’t just Twitter users who were busy for the hour, Google’s transparency report, which monitors the amount of traffic on Google’s servers, suggests that we may have been turning off our lights on the night but not our Wi-Fi.  At about 8:30pm Irish time most of Google’s websites, including Gmail and YouTube saw an increase in traffic.

Okay, so it’s not the end of the world (yet) but does using energy hungry computers undo some of the good?

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Recent Posts

What sitting all day is quietly doing to your body and why you don’t even realize it (Brains Byte Back Podcast)

Adults today spend over nine hours a day sitting, according to national health data. On…

21 hours ago

Kryterion and Automattic partner to create a gold standard in WordPress developer credentials

The web has a WordPress problem – not the platform itself, but the people who…

1 day ago

Consciousness computing tech exists, ‘whoever governs identity governs society’: World Forum

Neural rights was a hot topic during a session called "Approaching Singularity: Our Brains Interfacing…

2 days ago

Decision Points: The “Tiger” Methodology for Decisive Action

At some point in the last 10 years, I started viewing Colonel John Boyd as…

6 days ago

Architecting Zero-Click AI Eval Pipelines

When I started designing an AI Evaluation pipeline/framework at my organization, I had no idea…

6 days ago