Categories: Web

How do website speeds fare up around the world?

Page speed is important to website owners. Not only does a fast website mean better user experience and engagement, it also ranks higher in search. Google takes a look at website speeds around the world.

Google has used aggregated speed data from its web analytics product Google Analytics to help establish the following benchmarks.

The average page load time of a website when viewed on a desktop device is just under seven seconds. Contrast this to mobile which is about 1.5x slower at just over 10 seconds average page load. Mobile is still slower despite many publishers optimising their sites for mobile devices, often striping site resources to the bare essentials.

Analysing specific countries, Japan, unsurprisingly delivers the quickest page load times at just over four seconds on average. This is followed closely by Sweden, Canada, the United Kingdom and Germany. Surprisingly, the top performers list does not feature as many European nations as one would expect, with countries like Algeria, Brazil and Kenya being placed instead.

News websites are among the slowest on the web. They do tend to be media heavy and include every social share button imaginable, so this is perhaps unsurprising. The fastest loading websites by genre are those involved in the automotive industry, beauty and health.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

As US job openings hit a three-year low, Goldbridge.ai is helping candidates get ahead of the competition  

Going for an interview or writing a winning resume have always been tasks that require…

10 hours ago

DARPA wants ‘smart bandages’ to sense, treat & prevent infections

DARPA is putting together a research program to develop bioelectronic "smart bandages" loaded with sensors…

1 day ago

A new era of efficiency for North American power introduced as KYRO and LS Power Grid partner-up 

According to Ember, the US generates 41% of its electricity from clean sources, higher than…

3 days ago

Dark Web Monitoring and Data Integrity

By Tammy Harper, Senior Threat Intelligence Researcher at Flare When people think about dark web…

4 days ago

Solving electric vehicle charging challenges with off-grid innovation

The electric vehicle (EV) industry is growing with automakers and many governments pushing for further…

4 days ago

Silicon Valley’s Silent Ideological War

There's a war happening in Silicon Valley. Not the kind with missiles and tanks, but one…

4 days ago