" />
Social Media

Lifespan of a tweet and Klout score directly linked

Lifespan of a tweet and Klout score directly linked
darren.mccarra@sociable.co'

Klout, the social influence measuring tool, has analysed a week’s worth of retweet data and unsurprisingly concluded that the lifespan of a tweet is significantly longer for users with higher Klout scores – up to 67 times longer.

Klout measures the lifespan of a tweet as the point at which half of all retweets have occurred before a certain point and half of which have occurred after this – the half-life of a tweet.

For users with a Klout score of between 40-70, half of all retweets occur within 5 minutes of the initial tweet. With a Klout score of between 70-75 a tweet’s half-life is 25 minutes, between 75-80 a tweet’s half-life is 165 minutes, between 80-85 a tweet’s half-life is 315 minutes and a Klout score of between 85-90 will result in a tweet half-life of 335 minutes.

Interestingly, the study finds that with a Klout score of between 0-40, tweets can expect a half-life of 25 minutes, 20 minutes longer than those with a Klout score of between 40-70 and equal to those with a Klout score of between 70-75.

To help put this into perspective, the Klout score of an average Twitter user is 20. Our own Klout score is 48 apparently.

The half-life of a tweet

View Comments (5)

5 Comments

  1. patrick.brennan945@gmail.com'

    patrick.brennan945

    November 7, 2011 at 1:55 AM

    In regards to those with 0-40 Klout scores having a higher half-life, the people who follow people with low Klout scores probably follow very few people. It’s much more likely that someone following 40 people will see a tweet from 25 minutes ago when they first log on than someone following 500 people will.

  2. patrick.brennan945@gmail.com'

    patrick.brennan945

    November 7, 2011 at 2:55 AM

    In regards to those with 0-40 Klout scores having a higher half-life, the people who follow people with low Klout scores probably follow very few people. It’s much more likely that someone following 40 people will see a tweet from 25 minutes ago when they first log on than someone following 500 people will.

  3. Pingback: Brand Interaction on Twitter is Up By One Third | internetmoneyfast

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media
darren.mccarra@sociable.co'
@darrenmccarra

Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.

More in Social Media

Social Media Marketing

How to avoid obsolete social media marketing strategies

Guest ContributorMay 26, 2016
YouTube Red

Can we consider YouTube Red a success?

Guest ContributorMay 25, 2016
SEO Hacks

8 SEO hacks to seamlessly weave with social media

Guest ContributorMay 20, 2016
social media marketers

How social media marketers creatively optimize ROI

Guest ContributorMay 11, 2016
SocialMediaCampaign

SEO lessons from the most successful social media campaigns

Guest ContributorApril 19, 2016
developing

Digital Colonialism: Facebook’s agenda to limit connectivity in developing countries

Tim HinchliffeApril 1, 2016
© RTL Belgium / Reuters

#StopIslam trending on Twitter, mostly condemning anti-Muslim rhetoric

Tim HinchliffeMarch 22, 2016
drunk

Twitter can now detect drunk Tweets just in time for St. Patrick’s Day

Tim HinchliffeMarch 17, 2016
smauto

3 tasks you should be automating on social media

Guest ContributorMarch 8, 2016