Have you ever watched an ad video and wondered “what the heck is this for?” because there was no brand name on the logo? Now you can find that brand in less than a second.
Recently labelled one of the top five Artificial Intelligence companies in the Washington DC area, iDENTV can identify logos or company objects in any television ad or online video within 0.4 seconds.
The newly launched Logo Detection Tool can track objects and match logos in real time across hundreds of thousands of recorded video hours, and is currently deployed on 292 television stations 24/7.
There are millions of startups, enterprises, and small businesses, and for the most part each brand has at least one logo. Some are more recognizable than others, and there are countless logos that do not contain words, which makes identifying the brand all the more difficult.
Today, video provides limited data into its content, primarily via the title and tag. Sellers and buyers have very little insight into the potential value of user generated video.
By introducing Artificial Intelligence and Computer Vision into marketing services via iDENTV’s capabilities, predetermined marketing expenditures such as product placements and sponsorships can be better tracked. This in turn increases transparency and the value of these previously unverified expenditures.
With iDENTV’s new platform, previously unknown and un-measurable brand appearances in video content can now be tracked to generate new data points like when the logo appeared, how long it appeared for, and where it was shown. This means users can identify in real time brand appearances, enabling more accurate data-driven marketing and cross-channel decision making.
Mohammad Shihadah, iDENTV chairman and CEO commented, ““iDENTV is changing the way that large-scale video data can be understood and analyzed. We provide iDENTV users with practical solutions for Big Data video analytics with a platform that tackles problems caused by the massive proliferation of video sensors. This trend is being led by all manner of new technology, including cell phones, surveillance cameras and even drones.”
The Logo Detection Tool protects brands by recognizing and alerting them to their logo’s presence before, after and during potentially explicit or mature content, ultimately enabling companies to avoid unflattering, explicit or illegal videos being associated with them.
It also allows businesses to better monetize otherwise useless data in new ways by notifying users when and where a logo or brand is prevalent.
