Author
Akarsh Sanghi
Akarsh Sanghi is an engineer & designer born and brought up in New Delhi, India. Previously he was leading the Growth & Card product teams at N26 Bank in Berlin until August 2019. Having joined the N26 team in the early days, he was responsible for the growth of the product across European & US markets. He also helped set up a new product and engineering hub for N26 in Barcelona and led the product teams to launch N26 You & N26 Metal. Before that he worked on special projects at The Studio - a new kind of an innovation studio set up in collaboration with IDEO & Zalando in Berlin. He holds a Master's degree from the Copenhagen Institute of Interaction Design. In early 2020 he co-founded his own company with Udit Gupta and raised initial seed capital from Y Combinator.
Sociable's Podcast
Brains Byte Back interviews startups, entrepreneurs, and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every Friday. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.
It’s really hard to think of an industry out there that doesn't leverage AI. For marketers, it’s become a revolutionary tool that cuts cost, increases productivity, and uses data to enhance personalization. But we’re not here to talk about why it’s great. There are thousands of articles online that will do that for you. Instead, in this episode of Brain Byte Back we shift gears today and ask: Is it possible for marketers to overuse AI? And if so, what are the results? Basically, can AI be “too much of a good thing”?
We sit down with marketing expert Usman Amjad to explore the unintended consequences of AI in marketing. We dive into the risks of over-relying on AI-generated content, how SEO is shifting in response to AI-driven searches, and whether hyper-personalized ads are getting a little too good at knowing what we want. If you’re currently using AI as a marketing tool for your business, this one’s for you.
Find out more about Usman Amjad here
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