Author
Phuong Kieu
Phuong Kieu is part of the strategic sales team at Idea Drop, a smart and intuitive idea management software designed to capture the brightest ideas from within organizations. Working closely with the founders, Charlie de Rusett and Owen Hunnam, the team live and breathe innovation. Idea Drop’s global client base spans Fortune 500 companies, UK police forces and SMEs across 61 countries and 318 cities.
Sociable's Podcast

Brains Byte Back interviews startups, entrepreneurs, and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every Friday. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.
Every hype cycle has a sales guy. Crypto had them. AI agents have them now, and most of what's being sold as an ”agent” is old automation with a new label. It's called agent washing, and Gartner projects 40%+ of agentic AI projects will be cancelled by 2027.
So how do you tell the real thing from a fresh coat of paint? And even if it is real, do you actually need a complex agent for what you're looking to achieve?
Host Erick Espinosa sits down with Mariano Jurich, Senior Product Leader at Making Sense, who helps mid-market and PE-backed companies separate real AI value from plausible noise, and who tells clients, more often than you'd expect, that the boring workflow automation is the better buy.
Inside this episode:
The four traits that define a real AI agent
The ”if-then-do” test that exposes a washed agent in one sentence
Why ”agentic” is overkill for most problems companies bring him
Why agentic AI breaks when you treat it like a cloud migration
What to put in writing before you sign
Find out more about Mariano Jurich here.
Learn more about Making Sense here.
Reach out to today's host, Erick Espinosa – [email protected]
Get the latest on tech news – https://sociable.co/
Leave an iTunes review – https://rb.gy/ampk26
Follow us on your favourite podcast platform – https://link.chtbl.com/rN3x4ecY
