Author
Vikash Pushpraj
Vikash Pushpraj is the Senior Vice President in charge for Professional Services, Cloud Operations, and Customer Success of rfxcel. Before joining rfxcel in 2017, Vikash spent many years successfully leading departments of product development and customer success at a number of software companies, such as PTC and Autodesk, where he was responsible for a product portfolio that generated ~$600 million annual revenue. Vikash also has entrepreneurial experience from a number of successful start-ups and brings a renewed sense of vigour to his departments at rfxcel, often stressing the importance of time management and urgency in providing better customer service.
Sociable's Podcast
Brains Byte Back interviews startups, entrepreneurs, and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every Friday. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.
It’s really hard to think of an industry out there that doesn't leverage AI. For marketers, it’s become a revolutionary tool that cuts cost, increases productivity, and uses data to enhance personalization. But we’re not here to talk about why it’s great. There are thousands of articles online that will do that for you. Instead, in this episode of Brain Byte Back we shift gears today and ask: Is it possible for marketers to overuse AI? And if so, what are the results? Basically, can AI be “too much of a good thing”?
We sit down with marketing expert Usman Amjad to explore the unintended consequences of AI in marketing. We dive into the risks of over-relying on AI-generated content, how SEO is shifting in response to AI-driven searches, and whether hyper-personalized ads are getting a little too good at knowing what we want. If you’re currently using AI as a marketing tool for your business, this one’s for you.
Find out more about Usman Amjad here
Brains Byte Back:
Reach out to today's host, Erick Espinosa (Linkedin) –
linkedin.com/in/erick-espinosa
Get the latest on tech news – https://sociable.co/
Leave an iTunes review – https://rb.gy/ampk26
Follow us on your favourite podcast platform: https://link.chtbl.com/rN3x4ecY
Trending
