Categories: Business

Twitter to sell highly targeted ads

In this week’s other piece of Twitter related news the social networking giant has been outlining its soon-to-be-updated advertising structure.

The new system, which is currently being tested, will allow advertisers to target users based on the people and brands they follow.

The Financial Times quotes Twitter’s Project Manager, Shiva Rajaraman, as saying at the annual Ad Tech conference in London (@adtech_london) that “With its new targeted ads, Twitter could allow Hewlett-Packard to promote its tweets to people who follow Dell.”

However, he was keen to avoid a Google Buzz-style privacy backlash and stressed to the UK’s Telegraph newspaper that user data would not be visible to advertisers.

While Twitter tries to capitalise on it continuing growth it has been working flat out over the past year to incorporate advertising features into users’ streams.

This announcement marks Twitter’s firm commitment to context heavy advertising and comes as a further threat Google’s AdWords which has already seen focused competition this year with Apple’s acquisition of mobile advertising company Quattro Wireless in January.

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

View Comments

Recent Posts

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

2 days ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

2 days ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

3 days ago

Trump’s Tariff Policy: An Apparent Double Standard for Apple?

Do you know how I knew that Trump would be the 47th President of the…

3 days ago

These travel bloggers have the best tips on how to make the most of your trip to the UK

From Stonehenge to the Tower of London, Buckingham Palace to the Angel of North, there’s…

4 days ago

The science of what we eat: The NYU math grad bringing sustainable olive oil to your kitchen (Brains Byte Back Podcast)

When it comes to what we eat, more of us are asking the right questions:…

6 days ago