adwords - The Sociable

Lumosity fined $2M, purchased keywords to mislead consumers

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Lumosity is fined two million dollars for falsely advertising that their "Brain Training" program would improve cognitive abilities with no supporting...

Business

Interview: How to get your start in the digital marketing industry

Piers Dillon Scott6 years ago

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What skills do students need to break into the digital marketing industry? We speak to Damien Mulley ahead of his free marketing course this weekend in the National College of Ireland

Entertainment

Is YouTube’s freemium paywall a step too far for the social web?

Ciaran Treacy6 years ago

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Has YouTube lost its way by introducing a paywall for some content?And why are we so uncomfortable with ads in our social networks? Ciaran Treacy has a look

Example of Gmail email ad for Kabam's Godfather Five Families game

Web

Gmail’s new ads are about to invade your inbox

Piers Dillon Scott7 years ago

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Gmail's new email-formatted ads are rolling out but how can you use them and are these interactive email ads a welcome addition to Gmail?

Joan Mulvihill of the Irish Internet Association with Beatrice Whelan MD of Website Extraordinaire

Business

“We need to encourage business to use reputable, qualified web developers,” says the IIA

Piers Dillon Scott8 years ago

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Businesses need to recognise the importance of professional web development, according to the head of the Irish Internet Association, Joan Mulvihill.

Google saving billions in US and Irish tax ©The Sociable/Darren McCarra.

Business

Bloomberg: Google’s Dublin offices saving Google billions in US and Irish tax

Piers Dillon Scott9 years ago

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Bloomberg has published a damning article accusing Google of using “a complicated structure” of overseas accounts, including its Dublin offices, to avoid paying US tax. The article accuses Google of using a number of non-US locations to manage and filter profits to avoid paying tax and charges in The States.