Lumosity fined $2M, purchased keywords to mislead consumers
Lumosity is fined two million dollars for falsely advertising that their "Brain Training" program would improve cognitive abilities with no supporting...
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Interview: How to get your start in the digital marketing industry
What skills do students need to break into the digital marketing industry? We speak to Damien Mulley ahead of his free marketing course this weekend in the National College of Ireland
Is YouTube’s freemium paywall a step too far for the social web?
Has YouTube lost its way by introducing a paywall for some content?And why are we so uncomfortable with ads in our social networks? Ciaran Treacy has a look
Gmail’s new ads are about to invade your inbox
Gmail's new email-formatted ads are rolling out but how can you use them and are these interactive email ads a welcome addition to Gmail?
“We need to encourage business to use reputable, qualified web developers,” says the IIA
Businesses need to recognise the importance of professional web development, according to the head of the Irish Internet Association, Joan Mulvihill.
Bloomberg: Google’s Dublin offices saving Google billions in US and Irish tax
Bloomberg has published a damning article accusing Google of using “a complicated structure” of overseas accounts, including its Dublin offices, to avoid paying US tax. The article accuses Google of using a number of non-US locations to manage and filter profits to avoid paying tax and charges in The States.
Twitter to sell highly targeted ads
In this week's other piece of Twitter related news the social networking giant has been outlining its soon-to-be-updated advertising structure....
