Irish International BBDO is premiering its new international ad for Diageo’s Guinness brand, Dark Life, on Irish television this weekend.
The latest in Guinness’s iconic commercials uses state-of-the-art digital post production techniques, as well as some nice Canon 5D digital cameras, to superimpose the famous stout’s head settling over some global cityscapes. It was directed by French director Frederic Planchon and filmed in cities from New York, Bogota & Hong Kong.
Digitology blog explains how they created the effects here.
Speaking to their blog about the effects Irish International’s Pat Hamill said, “Watching the effects come together was a real pleasure. Tom Debenham [Visual Effects Supervisor and Director of Photography with One of Us] really put in the hours to achieve a great result under a great deal of time pressure. We were looking for a unique magical effect and that’s what we got”.
The ad’s music is 10 Mile Stereo from Beach House and is taken from their critically acclaimed album Teen Dream. The commercial will air internationally from next month.
Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…
Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…
Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…
Do you know how I knew that Trump would be the 47th President of the…
From Stonehenge to the Tower of London, Buckingham Palace to the Angel of North, there’s…
When it comes to what we eat, more of us are asking the right questions:…
View Comments