guinness Archives - The Sociable

Twitter can now detect drunk Tweets just in time for St. Patrick’s Day

6.36K

While most of the Irish diaspora throughout the world is slamming down Guinness and Jameson today, researchers have come up with...

One of the highest definition displays in the world - in the Guinness Storehouse

Technology

iPads, Facebook & Guinness – building an exhibition for the 21st century

Piers Dillon Scott10 years ago

6.26K

The Guinness Storehouse has unveiled one of the most technologically advanced exhibitions in the world - find out what it does and why there's more to come.

Meme

Arthur’s Day 2012 stats in mini-graphics

Piers Dillon Scott10 years ago

3.66K

September 27 sees the now annual Arthur's Day celebrations kick off but just how big are they? Well have a look at these infographics and stats from Guinness to find out.

Meme

Paint the Storehouse black with Guinness’s Arthur’s Day Facebook app

Piers Dillon Scott10 years ago

2.86K

With a Facebook app connected to a mechanical rig Guinness wants their Facebook fans reveal a secret message in their Dublin Storehouse for Arthur's Day

Web

2011 in tweets: Apple, Sports, Sci-Fi, but mostly the Arab Spring

Piers Dillon Scott11 years ago

4.09K

The Arab Spring was one of the most tweeted events of 2011, according to Twitter’s list of 2011 hot topics, released today. But the list is interesting for what it doesn't mention than for as much as it does.

Guinness Darklife via Irish International

Entertainment

Guinness’s ‘There is more life in the dark’ campaign airs on Irish television

Piers Dillon Scott12 years ago

2.02K

Irish International BBDO is premiering its new international ad for Diagio’s Guinness brand, Dark Life, on Irish television this weekend. The latest in Guinness’s iconic commercials uses state-of-the-art digital post production techniques, as well as some nice Canon 5D digital cameras, to superimpose the famous stout’s head settling over some global cityscapes. It was directed by French director Frederic Planchon and filmed in cities from New York, Bogota & Hong Kong

Brains Byte Back

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Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.