According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
Although the editorial content of the Irish Daily Star isn’t particularly interesting in my opinion, one half-page advertisement on page fourteen of yesterday’s publication caught my attention. The advertisement contained nothing more than an image of one man’s bald head with a note saying “Warning: Coming to a head near you”, and cleverly a QR code placed neatly in the top-right-hand corner. So once again we ask the question - are QR codes popular enough to use in mainstream media?
Irish International BBDO is premiering its new international ad for Diagio’s Guinness brand, Dark Life, on Irish television this weekend. The latest in Guinness’s iconic commercials uses state-of-the-art digital post production techniques, as well as some nice Canon 5D digital cameras, to superimpose the famous stout’s head settling over some global cityscapes. It was directed by French director Frederic Planchon and filmed in cities from New York, Bogota & Hong Kong