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QR code in Today FM advertisement in the Irish Daily Mail (24/01/11)
Technology

Are QR codes ready for mainstream adoption?

Although the editorial content of the Irish Daily Star isn’t particularly interesting in my opinion, one half-page advertisement on page fourteen of yesterday’s publication caught my attention. The advertisement contained nothing more than an image of one man’s bald head with a note saying “Warning: Coming to a head near you”, and cleverly a QR code placed neatly in the top-right-hand corner. So once again we ask the question - are QR codes popular enough to use in mainstream media?
Guinness Darklife via Irish International
Entertainment

Guinness’s ‘There is more life in the dark’ campaign airs on Irish television

Irish International BBDO is premiering its new international ad for Diagio’s Guinness brand, Dark Life, on Irish television this weekend. The latest in Guinness’s iconic commercials uses state-of-the-art digital post production techniques, as well as some nice Canon 5D digital cameras, to superimpose the famous stout’s head settling over some global cityscapes. It was directed by French director Frederic Planchon and filmed in cities from New York, Bogota & Hong Kong