Categories: Meme

Paint the Storehouse black with Guinness’s Arthur’s Day Facebook app

A secret message is being revealed in Guinness’s Dublin Factory today and Facebook users are being invited to help uncover it for charity.

When Guinness said they wanted to “Paint The Town Black” for this year’s Arthur’s Day we weren’t expecting them to let their fans loose with cans spray paint on their historic Storehouse factory in Dublin.

Drawing on the walls of the Storehouse

But, through a custom-built Facebook app, that’s what the company is letting their fans do.  The minds behind Guinness’s Arthur’s Day celebrations have hung a 24 meter square (258 feet squared) canvas from the first floor ceiling of their Dublin Storehouse.

The Guinness Arthur’s Day canvas

Also hanging from the ceiling is a can of spray paint attached to a mechanical rig.  The rig is set up to print 6600 individual ‘pixels’ of monochromatic paint (well, technically they’ll be using four colours) at the direction of Facebook users.  When finished, the rig will spell out a secret message to fans of the Black Stuff.

The system works by letting Facebook users ‘claim’ a pixel on the canvas which will then be spray-printed using a custom-built spray-can operating printer. And this is all being broadcast live on Guinness’s Facebook page.

Guinness is good for you

The art projected is designed to help launch the 2012 Arthur’s Day Celebrations, which kicks off on Thursday, and to raise money for the company’s charity.

For each pixel claimed by a Facebook fan Guinness will donate €5 to the Arthur Guinness Fund – the company’s social entrepreneurial charity which was created in 2009, on the occasion of the company’s 250th anniversary.  When the message is fully printed the donated total will reach €33,000.

Lisa Fitzsimons, Marketing Manager of the Guinness Storehouse said the project was an extension of Arthur Guinness’s philanthropic efforts, “We are delighted that we are able to involve thousands of people in the creation of the real-world canvass at Guinness Storehouse.

“Fans of Guinness and the Guinness Storehouse can play their part in the creation of this canvass while continuing Arthur Guinness’ philanthropic legacy and generating funds for the Arthur Guinness Fund  benefiting many worthwhile social entrepreneurs in Ireland. ”

Matt Oxley, Head of Creative Technology at Tribal DDB, the London company responsible for the creation of the project said, “This is a truly innovative campaign that blends technology and creativity to bring to life a traditional medium in a modern way.”

At the time of writing some 5,021 pixels were left to be claimed, so you best be quick.

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Share
Published by
Ajit Jain

Recent Posts

MWC 2025 Barcelona was the ultimate experiential marketing dream

Mobile World Congress (MWC) in Barcelona is the biggest annual event in the mobile technology…

8 hours ago

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

5 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

5 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

5 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

6 days ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago