Categories: Mobile

Apple App Store introduces long-awaited subscription service

Apple have today announced the introduction of a long-awaited in-app subscription service available to content-based apps in the App Store. With the new service Apple receives a 30% share of new app subscriptions, but interestingly, when a publisher brings an existing or new subscriber to the app, the publisher retains 100% of earnings.

According to Apple CEO, Steve Jobs,

“Our philosophy is simple — when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing.”

“We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”

By introducing in-app subscription purchases, Apple hopes to improve user experience of the entire subscription process. An Apple press release states,

“[It’s] all about user experiece, users don’t have to leave the app to pay subscription”.

The press release also states that publishers may allow alternative subscription payment methods outside the app. However, in this case, the same subscription offer must be available to purchase within the app (through Apple) at the same or reduced price. Publishers may no longer provide in-app links to external sites enticing users to subscribe outside of the app.

“In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.”

Publishers have until the end of June to comply with rules governing the new subscription service. It will be interesting to see how this effects already established subscription-based apps like Spotify. Will they increase prices to accommodate a possible 30% revenue share with Apple?

Image courtesy of Yagan Kiely on Flickr.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

1 day ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

1 day ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

2 days ago

Trump’s Tariff Policy: An Apparent Double Standard for Apple?

Do you know how I knew that Trump would be the 47th President of the…

2 days ago

These travel bloggers have the best tips on how to make the most of your trip to the UK

From Stonehenge to the Tower of London, Buckingham Palace to the Angel of North, there’s…

3 days ago

The science of what we eat: The NYU math grad bringing sustainable olive oil to your kitchen (Brains Byte Back Podcast)

When it comes to what we eat, more of us are asking the right questions:…

5 days ago