Categories: Mobile

As tablet market matures, the iPad’s share falls sharply

This may sound a little shocking at first but in the days immediately after Christmas Apple’s share of the tablet market actually fell by 7.1%. This is, however, a sign that the tablet market is maturing rather than any beginning of the end predictions for Apple.

Although still dominant, the Apple iPad’s (all versions) market share fell by a massive 7.1% in the days after Christmas, and now stands at 78.9% according to data from Chitika, a company that sampled “hundreds of millions” of mobile traffic impressions across its ad network in North America only.

It’s worth noting that Chitika quantifies web share usage across devices, which is very distinct from unit sales figures.

Of course, Apple is selling more iPads than ever (although I’ve no hard figures for this holiday season), spurred on by the release of the iPad Mini in November last year. The iPad’s fall in market share is a sign that the tablet market is maturing as competition and consumer choice arrives.

This competitive charge is being led by a fleet of Android-powered alternatives (it has also recently been reported how Google is attacking Apple from the inside out).

It’s also easy to see how increasingly important Android is becoming in the tablet arena as the top three tablet market share gainers over the Christmas period were all powered by Google’s mobile OS.

Amazon’s Kindle Fire tablet recorded the largest share gain over the holiday season, up 3% to 7.5% of the overall tablet market. Samsung’s Galaxy tablet range, Google’s two larger Nexus devices and Microsoft Surface all experienced small share gains.

Barnes & Noble had a disappointing Christmas, however, as sales “fell short of expectations” through December, despite introducing two new devices, the NOOK HD and NOOK HD+, in September.

The product category that Apple introduced almost three years ago with the release of the first iPad is no longer its own.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

11 hours ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

11 hours ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

1 day ago

Trump’s Tariff Policy: An Apparent Double Standard for Apple?

Do you know how I knew that Trump would be the 47th President of the…

1 day ago

These travel bloggers have the best tips on how to make the most of your trip to the UK

From Stonehenge to the Tower of London, Buckingham Palace to the Angel of North, there’s…

2 days ago

The science of what we eat: The NYU math grad bringing sustainable olive oil to your kitchen (Brains Byte Back Podcast)

When it comes to what we eat, more of us are asking the right questions:…

4 days ago