Categories: Social Media

Facebook Timeline for brands may be unveiled later this month

Facebook may unveil Timeline for brand pages later this month according to a report from Ad Age. Facebook first introduced Timeline at its f8 developer conference in September of last year, which became available but optional to all personal profile pages that December.

Timeline tells stories in an image-rich autobiographical scrapbook format that brands will love. Timeline for brands is expected to be “consistent” with the existing Timeline experience, but not identical.

Marketers will most look forward to cover images, allowing Facebook pages to be instantly branded. Timeline will also help them complete their ‘story’ online by adding various events that pre-date their existence on the network. McDonald’s, for example, could add images from its humble beginnings in California in 1940.

McDonald's Timeline for brands mock by VITRO

The new brand pages will be unveiled with the help of a number of select US-based partners in beta form and slowly rolled out among other marketers from there.

What’s still unclear though is how brand-page apps and custom landing pages will function after the switchover. All details, however, will hopefully be revealed at Facebook’s first-ever event specifically for marketers in New York on February 29 – fMC.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

Recent Posts

Can Bitcoin Be the Key to Ending Perpetual War?

Every now and then, I stumble upon posts such as these here and there: And,…

8 hours ago

The Coming AI Winter: How Physics May Be Leading the Way

Winter(Physics) is Coming It now looks like Large Language Models running on the GPT technology…

8 hours ago

Top 15 LatAm tech journalists and editors of 2024

Latin America’s tech industry is booming, with innovative new startups popping up across the region.…

10 hours ago

G20 announces initiative to crackdown on climate change disinformation

The Global Initiative for Information Integrity on Climate Change claims to 'safeguard those reporting on…

12 hours ago

How GPUs, widely used in gaming, are helping doctors get a better look inside us

In the late 19th Century, physicians began inserting hollow tubes equipped with small lights into…

22 hours ago

Top Five Trends Shaping Gaming in 2025

This year wasn’t exactly what the video gaming industry expected — it declined by 7%…

3 days ago