Categories: Social Media

Here’s what not to do: Four great examples of social media fails

With great power comes great responsibility. Somebody famous once said that. It possibly may have been Spider-Man. Regardless, the message is true. Having a certain amount of power means that you need to keep a close rein on how it’s used.

Social media has become that kind of power over the last few years. With almost a third of the world’s population connected to the internet, it’s crucial that brands maintain a strict level of responsibility when communicating. As a warning, here are four examples of when a company has failed utterly:

Tesco Twitter

Recently, the UK supermarket chain suffered a media frenzy when reports came in that its beef burgers contained traces of horse meat.

Of course, this being negative publicity, damage control via social media would have been recommended. Instead, a premeditated Twitter message was released.

This led to the brand being condemned for showing poor taste. Tesco quickly apologised, saying that the tweet was scheduled before the story became public.

McDonalds Twitter

Speaking of burgers, McDonalds allowed people to have their tweets appear at the top of related search results. However, there was clearly no quality control mechanism in place as most people took to insulting the brand and talked about their own negative experiences with the fast food restaurant chain.

Thomas Cook Facebook

The UK travel company missed a trick a few years ago when a man named Thomas Cook commented on their Facebook page. In a light hearted fashion, he mentioned that he has suffered ridicule for years having the same name as the holiday firm and that a free weekend to Paris might alleviate the embarrassment suffered.

He was quickly and coldly rebuffed. This is where lowcostholidays.com stepped in. Their company gained some valuable PR and Thomas Cook was left looking silly, appearing ignorant to how social media works.

Celeb Boutique Twitter

One of the main aspects of running a social media campaign is to keep on track with current news. This makes engagement much more relevant and interesting. Celeb Boutique clearly weren’t watching the news when the story of the Aurora massacre in the US broke.

The engagement they were hoping for didn’t quite pan out and was, frankly, totally distasteful.

Remember, with great social power comes great social responsibility.

This post was written by Susie Francis a writer for HANDD, the File Transfer specialists.

Susie Francis

Susie works in the technology industry, is an aspiring freelance blogger and writes on behalf of Handd, file transfer security specialists.

View Comments

Recent Posts

Club of Rome launches joint taskforce that would restrict your food, travel & ownership choices

The 'Materials and Consumption Taskforce' is an attempt to micro-manage all aspects of your life:…

4 days ago

As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars

Talent in the tech industry has long been a hot commodity. Yet in today's world,…

4 days ago

Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden

In an ideal scenario, professionals in 2025 should be able to leverage a personal suite…

5 days ago

NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance

In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of…

6 days ago

UN finalizes neurotech ethics draft, to be adopted at General Conference

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its "Recommendation on the Ethics…

2 weeks ago

Inside the Dead Internet Theory: Profits in a World Run by Bots

The dead internet theory is a conspiracy theory that goes: Most of the content we…

2 weeks ago