Categories: Social Media

How much is a single tweet or Facebook status update worth?

Credit: Ildar Sagdejev via Wikimedia Commons

Every time you tweet, post a Facebook status update or pin something on Pinterest, you help contribute to that respective company’s revenue. But just how much? Is it possible to express, in terms of revenue, the value of a single tweet, for example?

Backupify, a backup provider for cloud-based data, has done just that. The maths are relatively simple (perhaps too simplistic) but do give a nice indication of each company’s ability to monetise its user base.

Backupify took nine different social networks and services – Dropbox, Facebook, Foursquare, Instagram, LinkedIn, Path, Pinterest, Twitter and Yelp – and calculated, roughly, the amount of revenue each user helps a company earn by dividing each company’s valuation by number of users. Here are the findings;

  • Dropbox – $80.00 per user
  • Facebook – $118.34
  • Foursquare – $40.00
  • Instagram – $18.52
  • LinkedIn – $104.46
  • Path – $12.50
  • Pinterest – $28.09
  • Twitter – $71.43
  • Yelp – $21.21

Facebook is able to monetise its user base greater than any of the other eight services, while Path extracts the least amount of revenue from each user. To get the value of a single tweet or a single pin, backupify divided each company’s estimated annual revenue by the number of entities shared, posted, uploaded, etc, on each service. The results are as follows;

  • Facebook post – $0.024
  • Foursquare check-in – $0.40
  • LinkedIn search – $0.124
  • Path update – $0.50
  • Tweet – $0.001
  • Yelp review – $9.13

So Facebook earns 24 times more per content share than Twitter does per tweet, and Yelp earns 380 times more per review than Facebook does per content share. The maths are interesting but $0.40 for a single Foursquare check-in or $9.13 for a single review on Yelp does seem a little high.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Extremists weaponize COVID, climate issues with conspiracy theories about state & elite control: RAND Europe

The RAND Europe authors are so stuck in their own echo chamber they don't realize…

4 days ago

Digital ID, vaccine passports are expanding to pets & livestock: UN AI for Good report

Humans, animals & commodities alike are all to be digitally tagged, tracked-and-traced equally: perspective The…

7 days ago

Teaching with tech: What’s changing and why It Matters (Brains Byte Back Podcast)

Teaching has changed a lot over the years, from chalkboards to laptops, from printed worksheets…

1 week ago

‘Enormously intrusive’ collaborative sensing is beneficial to society: WEF podcast

The massive city-wide surveillance that collaborative sensing requires is a tremendous temptation for tyrants: perspective…

2 weeks ago

AI set to transform Product Development Lifecycle with new software engineering workbench

Innovation in software can lay claim to the very solutions that today have become the…

2 weeks ago

The Sociable’s 50 Under 50 Enterprise Executives

Rising from a decade of economic ambiguity, technological disruption, and the lingering specter of a…

2 weeks ago