Every time you tweet, post a Facebook status update or pin something on Pinterest, you help contribute to that respective company's revenue. But just how much? Is it possible to express, in terms of revenue, the value of a single tweet, for example?
How much does Android operating system earn Google? Not much according to The Guardian. In fact, between 2008 and 2011 Android generated only $543 million in revenue - somewhat insignificant when compared to Google's $38 billion total revenue in 2011.
In an effort to stimy falling revenue CNN are anxious to understand how they can monitise social media content. By understanding what stories are shared by its readers CNN hopes to be able to charge a premium to advertisers who wish to be placed on articles that perform well on social media.