Categories: Social Media

Ireland’s Data Protection Commissioner confirms deletion of Facebook facial recognition data in the EU

Both the Irish Data Protection Commissioner (DPC) and the Hamburg Commissioner for Data Protection and Freedom of Information in Germany have independently confirmed today that all Facebook facial recognition data of European Union citizens has been deleted by the social network.

Ciara O’Sullivan, a spokesperson for the Office of the Irish Data Protection Commissioner, confirmed Facebook’s deletion of controversial facial recognition data that it had been collecting since December 2010, stating that “we recently reviewed the source code and execution process used in the deletion process and can confirm that we were satisfied with the processes used by Facebook to delete the templates in line with its commitment”.

Data protection authorities in Germany also confirmed Facebook’s compliance, stating that “for the time being, it is settled”.

Last September, following a “robust review” of Facebook by Ireland’s Data Protection Commissioner, Facebook committed to deleting facial recognition ‘templates’ for existing users by October 15, 2012. Facebook had already disabled Tag Suggestions to new users in September.

Facebook Tag Suggestions

Facebook uses facial recognition to suggest whom users should tag in photos. By semi-automating the task of tagging images, Facebook can dramatically increase the number of tagged photos, providing increased social context and social graph data that the company craves.

Facebook last week announced that it had re-enabled Tag Suggestions to users in the United States, which, at first glance, appears to be the same product even after a five month hiatus. It’s odd that such an influential and well-established feature now exists in one market and not the other – something which may harm the overall consistency and quality of the service going forward.

When asked if facial recognition would return to the service in Europe, Facebook stated that “for the moment” no such plans are in place.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

NTT to Show How Photonics Could Make AI Greener at MWC 2026

Japan’s NTT Group is making its first joint appearance at this year’s Mobile World Congress…

1 day ago

How LG NOVA and Aurion Capital are building global pathways to innovation 

This past month saw several major developments for innovation ecosystems across the globe.   LG NOVA,…

1 day ago

How AI is transforming the sales process from top to bottom

AI promises to disrupt a number of traditional roles in the workplace, and sales is…

1 day ago

Canada’s Skills Economy: How HR Teams Can Outlearn Change

As AI becomes increasingly central to business, HR leaders in Canada are considering again how…

2 days ago

DeepL’s translation platform expands Spain’s language coverage to Catalan, Basque, Galician, and Aragonese

The number of languages spoken across the world is immense, with some seven thousand different…

3 days ago

DARPA ‘Protean’ program aims to provide preventative protection against chemical threats

DARPA is putting together the Protean research program that would provide preventative protection against chemical…

3 days ago