Categories: Social Media

Ireland’s Data Protection Commissioner confirms deletion of Facebook facial recognition data in the EU

Both the Irish Data Protection Commissioner (DPC) and the Hamburg Commissioner for Data Protection and Freedom of Information in Germany have independently confirmed today that all Facebook facial recognition data of European Union citizens has been deleted by the social network.

Ciara O’Sullivan, a spokesperson for the Office of the Irish Data Protection Commissioner, confirmed Facebook’s deletion of controversial facial recognition data that it had been collecting since December 2010, stating that “we recently reviewed the source code and execution process used in the deletion process and can confirm that we were satisfied with the processes used by Facebook to delete the templates in line with its commitment”.

Data protection authorities in Germany also confirmed Facebook’s compliance, stating that “for the time being, it is settled”.

Last September, following a “robust review” of Facebook by Ireland’s Data Protection Commissioner, Facebook committed to deleting facial recognition ‘templates’ for existing users by October 15, 2012. Facebook had already disabled Tag Suggestions to new users in September.

Facebook Tag Suggestions

Facebook uses facial recognition to suggest whom users should tag in photos. By semi-automating the task of tagging images, Facebook can dramatically increase the number of tagged photos, providing increased social context and social graph data that the company craves.

Facebook last week announced that it had re-enabled Tag Suggestions to users in the United States, which, at first glance, appears to be the same product even after a five month hiatus. It’s odd that such an influential and well-established feature now exists in one market and not the other – something which may harm the overall consistency and quality of the service going forward.

When asked if facial recognition would return to the service in Europe, Facebook stated that “for the moment” no such plans are in place.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

MWC 2025 Barcelona was the ultimate experiential marketing dream

Mobile World Congress (MWC) in Barcelona is the biggest annual event in the mobile technology…

11 hours ago

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

5 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

5 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

5 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

6 days ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago