Categories: Social Media

Twitter’s advice to marketers, “push while the door is open”

Brands that want to succeed in marketing on Twitter need to plan ahead and also be spontaneous, according to the Managing Director at Twitter Ireland, Stephen McIntyre.

McIntyre was speaking at a packed session during today’s Web Summit in Dublin. Giving attendees a unique view of data from Twitter’s own analytics, McIntyre showed how US, UK, and Irish brands have successfully used the platform to drive traffic and sales.

“Push when the door is open”

According to McIntyre, successful marketers will prepare tweets in advance, and post messages at the opportune moment. For this he cites Adidas UK’s congratulatory tweet to Andy Murray, the first British man to win Wimbledon in 77 years.

Adidas’ tweet was posted just seconds after Murray’s success, which McIntyre says allowed the company to ride the emotional high that other Twitter users were feeling. By preparing this tweet in advance Adidas was able to capitalise on the event. As another example McIntyre points to this message from Visit England’s Twitter account. They posted this tweet just moments after the English soccer team lost on penalties to Italy.

This tweet has since received over 9,000 retweets.

Looking to Ireland, McIntyre says that Irish marketers have not taken advantage of similar sporting events in the country, meaning they could be missing out on potential marketing coups. The advice here for marketers is to look at the news and sports agenda and see how and where your brand can add to, or even lead, the conversation.

Be spontaneous

But not every tweet needs to be thought through so heavily. Speaking from his own experience McIntyre showed how one Irish coffee shop became Twitter Dublin’s favourite through some well timed tweets.

After he posted a photo of Twitter Dublin’s new office, @cupdublin, responded with a simple message, composed on the sender’s phone. This spontaneous tweet was enough to bring a few of Twitter Dublin’s flock through Cup’s doors.


Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Recent Posts

AI and the Dopamine Trap: How Algorithms Are Rewiring Our Social Cravings

New research shows AI companions can lift mood and teach social skills, but only when…

2 days ago

Hate speech, deepfakes & false info undermine UN work: comms chief

Hate speech is a launching point for crackdowns on narratives that impede UN agendas: perspective…

2 days ago

Making Sense brings strategic insight to the SIM Hartford Chapter

On June 4, technology executives gathered at the SIM Hartford chapter presided over by Fariba…

4 days ago

‘Digital disinformation undermines trust in climate & health authorities’: WHO Pan European Commission on Climate & Health

The PECCH is an attempt to persuade us into believing that climate & health policies…

6 days ago

WEF ‘Summer Davos’ in China to tackle transhumanism, AI & One Health agendas

The program agenda for the World Economic Forum's (WEF) 16th Annual Meeting of the New…

1 week ago

10 design and architecture writers to put on your radar this year

It’s easy to get caught up in the visuals—perfectly styled rooms, dramatic before-and-afters, bold architectural…

2 weeks ago