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YouTube Ireland tells us how to create a successful video ad

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YouTube has made it easier for brands to market their products and services to users, but how do you create a successful YouTube video ad? YouTube Ireland has this advice.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

According to data from the UN, in 2018 55% of the world’s population lived in urban areas, and that is expected to increase to 68% by 2050. With an increasing number of people living in densely populated, urban areas, our cities will be forced to adapt. From transportation to sustainability, cities will need to harness technology to tackle these challenges that come with a larger population.

In this episode of Brains Byte Back, we explore what these smart cities might look like, how they will function, and how they stand to change our quality of life.

To discuss this, we are joined by Jonathan Reichental, the CEO of Human Future, a global business and technology education, advisory, and investment firm. He is also the former Chief Information Officer (CIO) for the City of Palo Alto and the author of Smart Cities for Dummies.

Alongside Reichental, we are also joined by Sumeet Puri, the Chief Technology and Solutions Officer of Solace, a company that specializes in the smart movement of data.

We discuss what transportation will look like in an ideal smart city, how smart cities will be better equipped to deal with accidents and emergencies, and how smart cities will be better equipped to handle and monitor crime.

In addition to the above, we will also look at how drones will facilitate deliveries, how cities can be redesigned based on AI observations, and what an increased number of sensors and cameras means for our privacy.

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