archiveharry potter

The Pottermore Shop
Technology

Is Pottermore a game-changer?

Pottermore, an "online reading experience built around the world of Harry Potter", launched in beta yesterday after some delays. As well as becoming a destination where fans of the book series can interact with the brand, Pottermore also includes a digital book store where all seven Harry Potter novels are sold exclusively in digital form - crucially bypassing traditional publisher and online retailers alike.
J.K. Rowling's Pottermore
Business

J.K. Rowling’s Pottermore brings App Store economics to ‘niche’ markets

With the launch of the Pottermore website Rowling has brought app store economics to ‘niche’, that is to say single subject, markets. This is not only a dramatic change for book publishers but will certainly change online economics for other established franchises. Film, video games, and music retailers will be paying close attention to Rowling’s Harry Potter App Store as they attempt to replicate her economic model for themselves.