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Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.

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Neuromarketing: Psychology That Influences Consumer Behavior

September 14, 2020

Sam Brake Guia

Chatbots at the front line of online therapy

September 7, 2020

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Neurofeedback: A Software Upgrade for the Brain

August 31, 2020

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How Smart Mattresses Analyze Your Sleep to Improve Your Slumber

August 24, 2020

Sam Brake Guia

Inclusive UX: How Design Delivers Impact

August 17, 2020

Sam Brake Guia

Dark patterns: How UX design tricks deceive us

August 10, 2020

Sam Brake Guia

How Online Casinos Bet on Addicts Through Psychological Ploys

August 3, 2020

Sam Brake Guia

Libido in Lockdown: Exploring Copulation in Isolation

July 27, 2020

Sam Brake Guia

Who owns the rights to AI's new artistic talents?

July 20, 2020

Sam Brake Guia

Ex-Cybercrime Police Officer on the Evolution of Fighting Cyber Threats

July 13, 2020

Sam Brake Guia

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