training Archives - The Sociable

How opening a burger shop brand inspired this entrepreneur to create an immersive training startup (podcast episode)

1.95K

In 2014, Jose M. Azares established a boutique burger shop brand that would later expand to three locations across Alberta,...

Web

Crehana Launches iOS/Android App, Giving Students The Freedom To Develop And Master In-Demand Skills In A Fast And Practical Way

Sam Brake Guia4 years ago

9.83K

The World Wide Web has given its users a prodigious amount of information at their fingertips. Our ability to learn new...

Business

Live blog from the #donedealsocial Measurement.ie Conference

Piers Dillon Scott11 years ago

32.2K

We're live from the Measurement.ie Conference where some of Ireland's digital media leaders are discussing social media, analytics, metrics, content and best practice

Business

Stephen Jio discusses staff training and the social web

Piers Dillon Scott11 years ago

1.91K

When it comes to using social media Dell's Stephen Jio says businesses & their staff should engage but be transparent.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.