Bringing global business to ‘world’s homicide capital’, El Salvador

El Salvador

When you think of El Salvador, a thriving tech ecosystem is not something that would probably come to mind, yet innovation is still found in the most unlikely of places.

However, there is one startup overcoming great adversity to bring global business to the impoverished nation nestled between Guatemala and Honduras in Central America.

Designated the “homicide capital of the world,” El Salvador has suffered over 4,000 murders this year alone, according to Insight Crime.

To even think about creating a global business in the bloodiest country in the Western hemisphere would seem ludicrous, yet Frame Freak Studio is doing just that!

Having won an animation contest from the government of El Salvador to motivate local talent into competing in the global market, Frame Freak earned its initial funding to launch its first five-minute episode of an animated time travel series. The studio’s work garnered the attention of big name brands such as Coca-Cola and Burger King for their promos.

Unable to fund the animated series independently, the company has turned to Kickstarter to develop the next episode of the time travel series, Tempus Trip.


According to the World Bank, crime and violence in El Salvador “make doing business more expensive, negatively affect investment decisions, and hinder job creation.”

With a global ranking of 63 on the 2016 Index of Economic Freedom, it’s an incredible feat that Frame Freak Studio has put forth its world-class innovation under such adverse conditions.

Nobody likes the stigma of being labeled a citizen of the homicide capital of the world. Perception seems to imply that the entire country is populated by ruthless thugs and that the El Salvadorean people are a bloodthirsty bunch.

I know personally from living in Colombia how perception is still influenced by old news reels of Pablo Escobar’s rein of terror in the 1980s and 90s, yet Colombia continues to transform itself with it’s second-largest city, Medellin, being named the most Innovative City in the world, beating out New York and Tel Aviv in 2012.

El Salvador on the other hand, still has a long way to go on the road to peace. Gang violence is the number one cause of instability, and the staggering homicide numbers don’t lie. However, in the midst of all the turmoil, innovation can be found in the most unlikely of places.

“We don’t only want to become a commercial animation studio,” the company proudly boasts. “We’re also working towards helping other creative professionals all over the world to learn the craft, to learn what it takes and to get them closer to their goals while we grow as a company.”


  1. This guy whro wrote this piece has never been to El Salvador and only quotes magazines to make comments about the violence in the country.
    El Salvador like any other country has violence but it is no different than most Latin American countries.

    So Tim, to get some validity about what you write try visiting and learning about the country you write about. It seems that ignoranous people always look to use someone else’s information to form opinions.

    1. Hi Aristole. First off, I appreciate your comment. I’m glad someone wants to talk about it.

      Did you not read what I wrote about stigmas and perception? No, I haven’t been to El Salvador, but I know what it is like to live in a country where the media says one thing, but the reality is something different.

      I live in Colombia, and people outside of the country still think it is a place run by narcos.

      The point of my article was to show how perceptions are misleading. Although the homicide numbers are correct, it doesn’t reflect all of El Salvadorean society, and that innovation is growing.

      It was a message of hope, and I used personal anecdotes (not ‘only quotes magazines’) to make comments about the violence in the country based on what Colombia is going through.

      Was it the phrase ‘Homicide Capital’ that stood out most to you and that’s what prompted you to write?

      Loser? maybe
      Biased? slightly for the underdog
      Uninformed? I would disagree

Leave a Response

Tim Hinchliffe
The Sociable editor Tim Hinchliffe covers tech and society, with perspectives on public and private policies proposed by governments, unelected globalists, think tanks, big tech companies, defense departments, and intelligence agencies. Previously, Tim was a reporter for the Ghanaian Chronicle in West Africa and an editor at Colombia Reports in South America. These days, he is only responsible for articles he writes and publishes in his own name.