" />
Technology

A former Googler’s unexpected journey that led to discovering his calling in life

A former Googler’s unexpected journey that led to discovering his calling in life

Most startups are confined to a specific niche, but no matter what the product or service, the stories of how they came to be are often just as fascinating as the companies on their own.

While I sit here writing about former Google employee turned entrepreneur Steve Feiner, I can’t help but remember the famous line Bilbo said to Frodo at the beginning of the Lord of the Rings.

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.”

You never know what will happen once you decide to take that first step out the door or what discoveries lie in wait.

After all, Albert Einstein scratched his theory of general relativity on the back of a patent sheet while working as a clerk in Switzerland, and Albert Hoffman unexpectedly synthesized the most powerful hallucinogenic known to man, LSD-25, while working with ergot fungus for fertility reasons.

The point is inspiration can bloom in the most unexpected of places, and that notion could never be more true than in Feiner’s case.

While working on ecommerce sales and business strategy for Google in Singapore, Feiner took notice of heavy traffic on searches for flowers and florists. He took that bit of information and researched the industry in Singapore and found that the flower market was broken.

Steve Feiner, Founder of A Better Florist

With his newly-found insight, the young entrepreneur was swept off, like Frodo and Bilbo before him, to found his new company and passion in life, A Better Florist.

“With each decision I followed my gut and did what I thought was right,” Feiner would later write on his blog.

But living in Singapore wasn’t the only inspiration behind Feiner’s floral fanaticism.

In an interview with Tech in Asia the ex-Googler cum florist cited an unpleasant ordeal involving his ex-girlfriend and truant tulips.

“The flowers arrived a day after her birthday, they died shortly after, she was not happy. It was scarring to say the least,” he said in the interview.

John Lennon wrote in his song Beautiful Boy (Darling Boy), “Life is what happens to you while you are busy making other plans.”

Feiner began working at Google in San Francisco and was later shipped out to Singapore. If he had never been dispatched, he would never have found his calling — changing the florist market in Southeast Asia while delivering a “thousand smiles a day.”

View Comments (1)

1 Comment

  1. Pingback: The Lightning Pitch: A Better Florist, delivering a thousand smiles a day – StartUp Beat

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology
@TimHinchliffe

Tim Hinchliffe is a veteran journalist whose passions include writing about how technology impacts society and Artificial Intelligence. He prefers writing in-depth, interesting features that people actually want to read. Previously, he worked as a reporter for the Ghanaian Chronicle in West Africa, and Colombia Reports in South America. tim@sociable.co

More in Technology

hearts and arrows

Hearts and Arrows Diamonds – What Makes Them So Popular?

Kavinesh ArumugamNovember 16, 2017
cancer ai

First coding and now cancer, AI is transforming the healthcare industry

Nishtha SinghNovember 16, 2017
logistics amazon

3 Logistics Startups Helping Businesses Stay Competitive in the Amazon Era

Zac LavalNovember 14, 2017
zuckerberg president

Zuckerberg is running for president, even if he never runs: KU interview analysis

Ben AllenNovember 13, 2017
bitcoin blockchain

Trust no one: the story of Blockchain and Bitcoin

Omar ElorfalyNovember 10, 2017
entrepreneur, restaurant, lyft, startup

The entrepreneur who became a Lyft driver to conduct customer research: interview

Ben AllenNovember 9, 2017
startups hangovers

Startups and technology to alleviate hangovers from hell

Sam Brake GuiaNovember 8, 2017
ar new york fashion week

Fresh off landmark court battle, Candy Lab teams up with LDJ Futures to unveil new AR experience at New York Fashion Week ‘18

Peter AndringaNovember 8, 2017
digital transformation help

All Hands on Deck: When to Bring On Extra Help For Your Digital Transformation

Alejandro VasquezNovember 7, 2017