Categories: Web

Apple to buy on-demand video giant Hulu?

Apple is reportedly considering making a bid for Hulu, the on-demand TV show and movie streaming service, according to Bloomberg. Bloomberg quote two people “who weren’t authorized to speak publicly” that Apple are in early talks with Hulu, and may eventually make an offer for the video giant.

Hulu allows users in the US to view their favourite shows online for free

Google, Yahoo! and Microsoft are all said to be interested in purchasing Hulu. Google has already shown its intent to get involved in the on-demand video space by adding 3,000 full-length films to YouTube in May, although currently only available to users in the United States.

Microsoft has been involved in intensive negotiations with Hulu over the past month but has recently dropped out and stated that it would not be entering a second round of bids. Yahoo! would love to acquire Hulu and further project its transformational image of an internet media empire.

Hulu have promised five years of programming content to the highest bidder, as well as two years exclusivity, further sweetening the deal to potential buyers. It’s thought that such an acquisition of Hulu could cost as high as $2 billion.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

K-12 schools set to transform how online learning is delivered with launch of Classroom Manager

The rapid advance of digital technology shows no signs of slowing any time soon. Given…

14 hours ago

MWC 2025 Barcelona was the ultimate experiential marketing dream

Mobile World Congress (MWC) in Barcelona is the biggest annual event in the mobile technology…

2 days ago

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

7 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

7 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

1 week ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

1 week ago