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Netflix's UK & Ireland audience has grown faster than any other territory but it still has a long way to go until it catches up with TV.

Nexflix will launch in Norway, Denmark, Sweden, and Finland by the end of 2012 but won't be called on an official release data just yet.

Starting today, Sony PlayStation 3 owners can enjoy an improved YouTube experience by way of a new native YouTube app on the home entertainment system.

TV3 has launched a new mobile web friendly version of its video on-demand service 3 Player. The web app is built with HTML5 so it works on any smartphone directly in the browser - the way services should.

The BBC's hugely popular video on-demand service, BBC iPlayer, will be coming to Windows Phone users in the "next few weeks", according to a report by The Inquirer.

Amazon Instant Video, Amazon's version of Netflix, is now available to stream on the PS3. Previously, the video on-demand service was only available on select connected TVs, and select set-top boxes and Blu-ray players.

Over one million Irish adults, or 42% of the Irish online population, have used RTÉ Player, that's according to the broadcaster. The player was made available on the iPhone, iPod and iPad in December last year and has been downloaded over 200,000 times.

Netflix, the film and TV episode streaming service, has officially launched in the United Kingdom and Ireland as of today, complete with one-month free trial. While some users reported early access to the service yesterday, both netflix.co.uk and netflix.ie are officially available from this morning.

The BBC has today launched a new TV-friendly version of its video on demand iPlayer service which aims to improve user experience on this medium. The new version is only available to users in the UK initially on the PlayStation 3 console but later rolled out to a myriad of other devices and connected TVs.

BBC Worldwide, the commercial arm of the BBC, has launched its global iPlayer service this morning, Thursday, with an iPad only app now available in 11 European countries. Other areas such as Australia, Canada and the US are expected to follow later this year.

Apple is reportedly considering making a bid for Hulu, the on-demand TV show and movie streaming service, according to Bloomberg. Bloomberg quote two people "who weren't authorized to speak publicly" that Apple are in early talks with Hulu, and may eventually make an offer for the video giant.

On-demand internet video streaming service Netflix has plans to expand to Europe, according to a Variety report. Variety quote "leading European film distributors" confirming Netflix's plans to introduce its service in both Spain and the UK as early as spring 2012.

Google has today announced that its video service YouTube is adding 3,000 new movie titles available to rent and view on-demand to users in the United States. YouTube has partnered with Universal, Sony Pictures and Warner Bros to begin offering thousands of full-length feature films, bringing the total number of movies available to stream on the video platform to around 6,000.

Speaking at the Financial Times Digital Media Broadcasting Conference in London yesterday, the BBC’s Director General, Mark Thompson, revealed that the international version of the BBC iPlayer will definitely be available before the end of this year, and will likely cost less than $10, or approximately €7.

As the BBC iPlayer video on-demand service continues to break its own viewership records month-on-month, Daniel Danker, head of on-demand programming at the BBC, believes that the future of the service is becoming increasingly mobile.

The long anticipated BBC iPlayer iPad and Android apps have finally arrived earlier today. Response has so far been subdued, with most complaining that the apps don’t bring anything new to the table. Nevertheless, we checked out the iPad version and were quite impressed.

As speculated last month, Geoff Marshall, a BBC interactive operations engineer, has confirmed that the BBC iPlayer will get its very own iPad app - and better still, it’s arriving this Thursday, February 10th.

BBC iPlayer, the popular catch-up service from the BBC, is reportedly releasing a dedicated iOS app next month. The app will work on the iPhone, iPad, and iPod Touch.

TechRadar are reporting that viewership of the BBC’s video on-demand service, BBC iPlayer, is continuing to soar, reaching a record high of 145 million people using the catch-up service in December 2010 alone.

Yesterday RTÉ announced the availability of their video on demand service RTÉ Player for the PS3. The player is now available to Irish PS3 owners as a separate icon from the PlayStation home screen, under a new ‘TV’ menu item.