" />
Mobile

Opinion: Why Nokia just can’t compete

Opinion: Why Nokia just can’t compete
the+CiaranTreacy@sociable.co'

Ciaran Treacy talks about his desires to buy a Nokia handset but refuses to as long as it continues to exclusively run Windows Phone. Long live Android.

Nokia’s recent and timely announcement of a brand new mid-range Lumia, the Lumia 820, has coincided with my own considerations to buy a new phone. My current HTC One S has been put through its paces over the past year or more and I’m beginning to feel the urge to upgrade.

I was a long time Apple fanboy until my switch to Android. Having watched it mature from the sidelines, Ice Cream Sandwich (Android 4.0) and later Jelly Bean (Android 4.2) have outpaced Apple in many respects and have ultimately lured me over. However, as I browse the shelves for a new Android, I still hold a secret dream (not so secret now) that Nokia will someday surprise us all and come back on top.

Not long ago, the Espoo giant faced a tough decision; to join Android and become a small fish in a big pond, or go with Windows Phone and become the flagship device maker for an emerging mobile operating system (OS). Opting for the latter may have been the biggest mistake Nokia could have made, sacrificing longevity for short term PR gains, believing that with Android they would get lost among a sea of manufacturers.

However, as Samsung has proven, even with the ocean of Android phones out there, one company can make it big – Nokia could have been that company. Samsung has begun producing great phones that stand out from the crowd – the result being that they are now the single largest mobile device manufacturer in the world. However, they lack the premium feel that Apple has, the key to Cupertino’s success.

Nokia has always been able to balance functionality, innovation and design. This alone could have made it the biggest Android manufacturer, potentially triumphing Samsung. However, by siding with Microsoft, Nokia has bitten its nose to spite its face after what they saw to be Google’s arrogance. Espoo, where Nokia is headquartered, has shut themselves out of the mainstream market both in terms of customers and developers, and has become a powerful innovative force in a field no one particularly notices.

Nokia, in my opinion, is still the best handset maker out there, producing genuinely innovative ideas and well-built handsets. However, Windows Phone as a mobile OS has been so restrictive in terms of build and growth that it has left Nokia far behind less deserving companies. Nokia continues to produce great handsets with innovative features like wireless charging. Premium handsets are dragged down by an operating system that still has no notifications or options for ‘power users’ like myself.

HTC launched their new One smartphone to great fanfare and Samsung are getting people ready for the S4, but Nokia’s new Lumia range has barely gotten a peep of excitement from the audience.

I love Nokia, but until they produce an Android handset, I’ll keep staring longingly at the dusty models on the proverbial shelf as I buy my new HTC.

View Comments (6)

6 Comments

  1. livefyre@smallroomstudios.net'

    paddy2k

    March 7, 2013 at 11:57 PM

    I would agree with everything you’ve said apart from innovation, for that I would have to put HTC ahead of the pack.

    • coconut2674@gmail.com'

      coconut2674

      March 8, 2013 at 9:33 AM

      paddy2kThanks Paddy! Yeah, I’ve a HTC and I love it, the new One is really
      nice… but still think Nokia are great with the neat little premium
      touches, they just never talk about them!

  2. alanmrice

    March 8, 2013 at 9:57 PM

    thesociable coconut2674 Look at you Mr. Guest Writer! 😛

    • coconut2674

      March 8, 2013 at 9:58 PM

      alanmrice I know – I’m moving up in the world 😛

  3. alanmrice

    March 8, 2013 at 9:58 PM

    coconut2674 Indeed! So fanchy! 🙂

    • coconut2674

      March 8, 2013 at 10:07 PM

      alanmrice Swit, Swooooooooo 😀

Leave a Reply

Your email address will not be published. Required fields are marked *

Mobile
the+CiaranTreacy@sociable.co'
@coconut2674

As an Account Manager and Social Media Manager with Ireland's largest social media agency Ciaran Treacy worked for some of the world's top brands Vodafone, Nokia, News International, Ebookers, Chevrolet, and UNICEF. As well as regularly blogging about media and technology on his own site Ciaran is also an Online Marketing Executive with The Doyle Collection.

More in Mobile

dwayne johnson apple

Dwayne ‘The Rock’ Johnson Teams Up With Apple For Siri Endorsement

Sam Brake GuiaJuly 24, 2017
neobanks millennials

Neobanks are becoming more attractive to tech-savvy millennials

Ben AllenJuly 21, 2017
phone sidekick

Making Your Phone Your Ultimate Sidekick Wherever You Go

Ben AllenJuly 21, 2017
homelessness

Mobile developers are using code to help end youth homelessness

Tim HinchliffeJuly 6, 2017
augmented reality gps

Augmented Reality Comes to GPS Navigation, So No More Driving into Lakes!

Tim HinchliffeJune 29, 2017
mobile app development

How SMBs Can Add Value by Hacking Mobile App Development for Better Visibility

Tasha BronitskaJune 27, 2017
gay dating app

Transparent, secure gay dating app launches solution to catfishing that gets users Hookd

Tim HinchliffeJune 23, 2017
app features

5 Commonly Overlooked Features That Can Make or Break Your App’s Popularity

Vivek ShahJune 17, 2017
beautiful photos editor

Instagrammers Can Create, Share Aesthetically Beautiful Photos Like the Pros With All-in-one Editor

Tim HinchliffeJune 15, 2017