We’re live from the 2012 Social Media Awards (@socMediaAwards | Facebook) in Dublin’s Mansion House with the winners, runners up, and other shenanigans.
Before the winners are revealed you can catch up on who’s nominated over here. The doors are open from 7 with the main event taking place from 8.
As usual @darrenmccarra s live tweeting over @thesociable.
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Tags: #sockies, awards, damien mulley, Dublin, Ireland Technology News, irish blog awards, live blog, mansion house, rick oshea, social media, social media awards, Social Networking.



@damienmulley There were twice as many entries this year as last year - and over 100 judges
Congratulations to @damienmulley !
A few words from Bord Gais Energy before we find out that the grand winner is @VodafoneIreland
The Agency of the year award goes to...WHPR/Ogilvy. Congratulation to @martynrosney
The Irish Labour Party General Election Campaign
Best use of social media in an election campaign goes to ...
Social media effectiveness goes to lidl, if only they were here.
Customer care using social media (Integrated) goes to @VodafoneIreland
The best mobile app (Marketing) goes to CarZone.ie
The best use of social media by State body award goes to @Failte_Ireland
The best Online PR campaign goes to, like totally, OMG! Jedward’s Dream Factory on TRTÉ
#ricksballs is trending in Ireland
@colmoregan on stage now
Half time...to the bar!
Wanna win an iPad? @sageireland are givin' one away
Innovative use of social media winner is @Brando_Digital
Best use of social media for a sponsorship campaign is @O2IRL Rugby
Best Blog of a business goes to @blacknight - congratulation to @mneylon
The best Video/Video campaign (Non-broadcast) winner is @VodafoneIreland - congrats guys
@VodafoneIreland Congrats to @simplyzesty too
The Best business Twitter campaign winner is Buyers Broker for #irishauction
@eircom broke the ball pit!
Best business Twitter account goes to @spin1038 - their second win of the night
Best business Twitter account (Marketing, sales) goes to @irishrail and @eircom
Next up is the amazingly titled Integrated Facebook campaign (Page, app and ads), which goes to Lidl Ireland.
But there's no one from Lidl here!
Third up is Best Facebook Page for non-profit/organisation is Cork Opera House
Next we have the Best Facebook Page for a business (Owner managed) is Spin 103
Is that @martynrosney on stage?
First up - Facebook Page for a business (Non-campaign) goes to The National Lottery
The first person to spot a porn bot on Twitter and shot out bingo at the event will get a prize. Sounds perfectly normal...
Tonight's entertainment for #sockies is #pornbotbingo
So, there are beach balls with prizes in them
That's the five minute warning - we're about to start
The hastag for the event is #sockies (or #sockies12) but we prefer #sockies
@richoshea has arrived, as have most of the country's digirati
Huge crowd here tonight, nearly twice as many in attendance as last year
Before things start properly here's a sneak peak at the event http://j.mp/KkaG2l