Blog - The Sociable

Cybersecurity founder praises positive messaging over fear-based tactics as key to growth (podcast episode)

One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere. Between working at Deloitte where he advised Fortune...

Business Government and Policy

‘Embrace the fourth industrial revolution’, winners will take all: Klaus Schwab to APEC business leaders

Tim Hinchliffe4 days ago

101

WEF founder Klaus Schwab calls on business leaders at APEC 2022 to "embrace the fourth industrial revolution" in order to...

Big Tech

Without digital fitness, startups and enterprises may fail to innovate

Sam Brake Guia5 days ago

It is well known that innovation is the most critical element for business success. This is because innovation ensures resilience...

Government and Policy

G20 promotes vaccine passports for future pandemic response

Tim Hinchliffe1 week ago

2.42K

The G20 promotes vaccine passports for future pandemic response following recommendations from the B20 Summit. On the heels of the...

Government and Policy

Over 300 global leaders to meet in Japan for Horasis Asia Meeting

The Sociable1 week ago

142

Horasis, the global visions community founded in 2009 by Dr. Frank-Jürgen-Richter, has announced that its next Horasis Asia Meeting will...

Business Government and Policy Technology

G20 should adopt WHO-standardized vaccine passports, digital identity schemes: B20 Summit

Tim Hinchliffe2 weeks ago

1.18K

The B20 calls on the G20 to adopt vaccine passports using WHO standards and to promote digital identity schemes. Ahead...

Technology

The Role of AI in The Biometric Cybersecurity Software Industry

Sociable Team2 weeks ago

100

Biometric technology has been integrating itself into daily life in many ways since its genesis, which technically dates back to...

Government and Policy Technology

‘Carbon is going to be very close to a currency,’ tokenizing nature is next: COP27

Tim Hinchliffe2 weeks ago

290

After moving carbon into a system where it will be "very close to a currency," the world's financial elite are...

Government and Policy Military Technology

DARPA looks to ‘optimize emotional regulation & cognitive flexibility’ in brain

Tim Hinchliffe3 weeks ago

187

DARPA's STRENGTHEN program is looking to modulate and optimize brain circuits that are responsible for regulating emotions and cognitive flexibility....

Technology

Trusting Your Gut: The First-ever Gut Health Test For Expecting Parents and Infants

Sociable Team3 weeks ago

131

A lot of our health is linked to our stomachs, in fact, 80% of the human immune system lies in...

Business Technology

Digital ID, battery passports planned for electric vehicles: WEF-founded Global Battery Alliance

Tim Hinchliffe3 weeks ago

270

Founded at the World Economic Forum in 2017, the Global Battery Alliance is prepping a "battery passport" for electric vehicles...

Science

Biotech CEO reviews the efficacy of ketamine, MDMA & psychedelic therapy for mental health (podcast episode)

Sam Brake Guia4 weeks ago

629

According to The New Yorker, ketamine therapy is going mainstream. Evidence from studies using this drug to treat mental health...

Technology

What Startups Can Learn From Innovators in Latin America

Emily Senkosky1 month ago

185

Despite the current international funding low, the Latin American (LATAM) innovation landscape is still growing. In fact, turbulent economic times...

Technology

Don’t Get Bogged Down By Winter Maintenance: How One Company is Helping Boat Owners Care for Their Crafts

Sociable Team1 month ago

185

It's officially that time of the year again. The snow has already started to fly in some areas of the...

Government and Policy

India explores programmable CBDC, digital rupee with expiry dates

Tim Hinchliffe1 month ago

273

The Reserve Bank of India (RBI) is launching a central bank digital currency (CBDC) pilot program and is exploring different...

Technology

How Automation Can Help Accounting Teams Optimize The Month-End Close Process

The Sociable1 month ago

929

Much like the last quarter of a close football game, financial reporting depends heavily on the month-end close. In this...

Technology

No More Cookie-Cutter Care: How Medical Management in The US Can Adapt to Modern Times

Emily Senkosky1 month ago

882

Humans come in all shapes and sizes, but healthcare in the US seems to be pushing an altogether different agenda....

Business Technology

‘We’re hoping to gather the medical records of everybody in the world’: Mayo Clinic rep at World Health Summit

Tim Hinchliffe1 month ago

3.88K

Three years after entering a 10-year strategic partnership with Google, the Mayo Clinic is "hoping to gather the medical records...

Technology

Atlas Navi, the navigation app powered by AI and blockchain, surpasses 150,000 downloads

The Sociable1 month ago

1.24K

The self-named app by Atlas Navi has doubled the number of downloads in its second month of being launched, surpassing...

Government and Policy

IMF exec touts CBDC programmability, Communist China style credit scoring

Tim Hinchliffe1 month ago

3.11K

The deputy managing director of the International Monetary Fund (IMF) touts how Central Bank Digital Currencies (CBDC) can be programmed...

1 2 3 … 212

Page 1 of 212

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better and sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast. BrainsByteBack guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Pr

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.

Search Episodes

Cybersecurity Founder Praises Positive Messaging Over Fear-Based Tactics as Key to Growth

November 25, 2022

Sam Brake Guia

Cloud Solutions Founder on Why an Ideal Engineering Team is Like an Army Battalion

November 11, 2022

Sam Brake Guia

Biotech CEO Reviews the Efficacy of Ketamine, MDMA & Psychedelic Therapy for Mental Health

October 28, 2022

Sam Brake Guia

How Opening a Burger Shop Brand Inspired This Entrepreneur to Create an Immersive Training Startup

October 14, 2022

Sam Brake Guia

How the XaaS Economy Stands to Increase Sustainability and Eradicate Planned Obsolescence

September 30, 2022

Sam Brake Guia

The Cleaning Solutions Startup Killing Viruses & Bacteria with Only Salt, Water, and Electricity

September 16, 2022

Sam Brake Guia

Wellness Startup Co-founder on Music as a Primary Modality to Treat Mental Health Issues

September 2, 2022

Sam Brake Guia

NatGeo Brain Games Creator Shares the 3 Key Ingredients for Making an Impact with Audiences

August 19, 2022

Sam Brake Guia

How to Incorporate & Operate a US-based Company Remotely as an International Founder

August 5, 2022

Sam Brake Guia

How a Near-Death Attack Inspired This Founder to Create a Personal Safety Tech Startup

July 22, 2022

Sam Brake Guia

Search Results placeholder

Cybersecurity founder praises positive messaging over fear-based tactics as key to growth (podcast episode)

‘Embrace the fourth industrial revolution’, winners will take all: Klaus Schwab to APEC business leaders

Without digital fitness, startups and enterprises may fail to innovate

G20 promotes vaccine passports for future pandemic response

Cybersecurity founder praises positive messaging over fear-based tactics as key to growth (podcast episode)

‘Embrace the fourth industrial revolution’, winners will take all: Klaus Schwab to APEC business leaders

Without digital fitness, startups and enterprises may fail to innovate

G20 promotes vaccine passports for future pandemic response

Over 300 global leaders to meet in Japan for Horasis Asia Meeting

G20 should adopt WHO-standardized vaccine passports, digital identity schemes: B20 Summit

The Role of AI in The Biometric Cybersecurity Software Industry

‘Carbon is going to be very close to a currency,’ tokenizing nature is next: COP27

DARPA looks to ‘optimize emotional regulation & cognitive flexibility’ in brain

Trusting Your Gut: The First-ever Gut Health Test For Expecting Parents and Infants

Digital ID, battery passports planned for electric vehicles: WEF-founded Global Battery Alliance

Biotech CEO reviews the efficacy of ketamine, MDMA & psychedelic therapy for mental health (podcast episode)

What Startups Can Learn From Innovators in Latin America

Don’t Get Bogged Down By Winter Maintenance: How One Company is Helping Boat Owners Care for Their Crafts

India explores programmable CBDC, digital rupee with expiry dates

How Automation Can Help Accounting Teams Optimize The Month-End Close Process

No More Cookie-Cutter Care: How Medical Management in The US Can Adapt to Modern Times

‘We’re hoping to gather the medical records of everybody in the world’: Mayo Clinic rep at World Health Summit

Atlas Navi, the navigation app powered by AI and blockchain, surpasses 150,000 downloads

IMF exec touts CBDC programmability, Communist China style credit scoring

Cybersecurity founder praises positive messaging over fear-based tactics as key to growth (podcast episode)

‘Embrace the fourth industrial revolution’, winners will take all: Klaus Schwab to APEC business leaders

Without digital fitness, startups and enterprises may fail to innovate

G20 promotes vaccine passports for future pandemic response

POPULAR POSTS

Recent posts