Grace Brennan, Author at The Sociable

Grace Brennan

Grace is a writer from the UK, interested in the changing relationship between technology and humans. She loves transforming difficult subjects into digestible stories.

Mobile Web

Fintech Coro Global Inc launches app allowing users to make payments & save in gold

Grace Brennan2 years ago

8.66K

COVID-19 has raised serious questions about the stability of the current financial system. Stock markets have plummeted, currencies have dropped...

Business

The value of building online communities during COVID-19

Grace Brennan2 years ago

5.42K

The current pandemic has impacted businesses in a number of ways -- falling sales, remote staff, and drops in investment....

Business Technology

Emotion analytics used in AI recruitment tools are not only unethical but incorrect

Grace Brennan3 years ago

11.9K

A candidate is preparing for a job interview via video. They place themselves in front of the camera, try to...

Technology

What the Iowa caucus app debacle teaches us about transparency in election tech

Grace Brennan3 years ago

2.78K

The Iowa caucus app fiasco taught us about the lack of transparency that goes into election tech and trust in...

Technology

How LiFi will make common WiFi problems obsolete

Grace Brennan3 years ago

12.7K

LiFi is poised to make many WiFi problems obsolete from slow connections and unstable wireless connections to health concerns, restricted...

Brains Byte Back

We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.

Episode Description below⬇️

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Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.