James Rosenfield, Author at The Sociable

James Rosenfield

James Rosenfield is a traveler, writer, and history buff. After obtaining a degree in International Affairs from the University of Colorado in Boulder, he decided to high-tail it from the USA to Colombia in search of adventure. He has a passion for skiing, live music, and speaking Argentinian "castellano" with bemused Colombians.

Business

#DontForgetPuertoRico project founder talks rebuilding after Hurricane Maria

James Rosenfield4 years ago

9.89K

As you may remember, Puerto Rico was hit by a category 4 hurricane six months ago, Hurricane Maria. Or you...

Technology

AI for governments monitoring citizen happiness

James Rosenfield5 years ago

9.93K

Governments may use information gleaned from AI in a beneficial way in monitoring citizen happiness, but this type of data...

Technology

The AI revolution in defense technology is happening faster than we think

James Rosenfield5 years ago

10K

As the legendary Irish playwright George Bernard Shaw mused in his "Maxims for Revolutionists" (1948), "If history repeats itself, and...

Technology

Artificial vs Emotional Intelligence in Machine Learning

James Rosenfield5 years ago

12.4K

MIT has launched a new project, the MIT Intelligence Quest, whose aim is to “advance the science and engineering of...

Technology

Avoiding toxins around your home

James Rosenfield5 years ago

11.2K

There are a slew of every day household items we use that we might not even realize are harming us...

Technology

AI at the forefront of diagnoses and the transformation of the healthcare industry

James Rosenfield5 years ago

9.96K

From collecting data to analyzing samples to operating on actual patients, Artificial Intelligence is rapidly shifting the efficiency and capabilities...

Brains Byte Back

We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.

Episode Description below⬇️

Leave an iTunes review here – https://apple.co/3i60XWu

Subscribe on Youtube here – https://bit.ly/3o1M4Z3

Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.