Irish wedding start-up acquires established UK business

July 13, 2012


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Irish wedding start-up has purchased similarly-named and suited Welsh company to help bring its brand to an international audience. has been operating an online Irish wedding community since 2009. The company has grown rapidly to become the second most popular online wedding destination in Ireland behind in a saturated but lucrative market.

Walking off into the sunset...

Walking off into the sunset… brings together wedding resources such as bands, bridal shops, cake specialists, florists, photographers and venues, as well as a busy forum and a blog full of planing ideas and inspiration.

Keith Malone, who co-founded with his wife Claire, commented that,

“Acquiring the UK-based business was a natural progression for us. Despite an over-saturated marketplace, we’ve already managed to quickly position as Ireland’s second-largest wedding website. While we expect to enjoy further growth in Ireland, this acquisition offers exciting possibilities because the UK market is approximately ten times larger.”

With the average wedding in Ireland costing just over €27,000, helps couples make informed descisions. Something that is even more crucial in hard economic times.

By acquiring, the company wants to transition themselves from a solely domestic brand to an international one that can challenge the larger online wedding market.


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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