Categories: Mobile

More Promoted Products coming to Twitter for Android, iPhone

Twitter is continuing its push to bring Promoted Products to mobile users as Promoted Accounts are now displayed in the official Twitter app for Android and iPhone.

Previously, Promoted Trends and Promoted Tweets were displayed in search results on Twitter for Android, Twittter for iPhone and the mobile web version. Promoted Accounts and Promoted Tweets in the timeline have been available on Twitter mobile web for some time.

As well as introducing Promoted Accounts for Twitter’s two most popular official mobile apps, Android and iPhone, Twitter will introduce Promoted Tweets in the timeline on these apps in the “coming weeks”. Initially, only Promoted Tweets from brands you already follow on Twitter will be displayed, but expect this to revert back to normal relevancy-based rules for Promoted Tweets after an introductory period.

Promoted Products, Twitter’s advertising model, display on mobile as they would on Twitter.com. Promoted Tweets in the timeline appear only once like regular tweets, with Promoted Tweets in search only displayed when considered relevant to the user.

Twitter released updates for its iPhone and Android mobile apps last week.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

WEF calls on stakeholders to ‘inoculate’ public against disinformation ‘super-spreaders’: report

Those who decry 'disinformation' the loudest almost never give any examples of what they're denouncing:…

17 hours ago

Shift left, ship fast: How software teams can offer speed without sacrificing quality (Brains Byte Back Podcast)

Even the biggest software companies understand that moving quickly is no longer a luxury; it's…

2 days ago

Extremists weaponize COVID, climate issues with conspiracy theories about state & elite control: RAND Europe

The RAND Europe authors are so stuck in their own echo chamber they don't realize…

6 days ago

Digital ID, vaccine passports are expanding to pets & livestock: UN AI for Good report

Humans, animals & commodities alike are all to be digitally tagged, tracked-and-traced equally: perspective The…

1 week ago

Teaching with tech: What’s changing and why It Matters (Brains Byte Back Podcast)

Teaching has changed a lot over the years, from chalkboards to laptops, from printed worksheets…

1 week ago

‘Enormously intrusive’ collaborative sensing is beneficial to society: WEF podcast

The massive city-wide surveillance that collaborative sensing requires is a tremendous temptation for tyrants: perspective…

2 weeks ago