Categories: Mobile

More Promoted Products coming to Twitter for Android, iPhone

Twitter is continuing its push to bring Promoted Products to mobile users as Promoted Accounts are now displayed in the official Twitter app for Android and iPhone.

Previously, Promoted Trends and Promoted Tweets were displayed in search results on Twitter for Android, Twittter for iPhone and the mobile web version. Promoted Accounts and Promoted Tweets in the timeline have been available on Twitter mobile web for some time.

As well as introducing Promoted Accounts for Twitter’s two most popular official mobile apps, Android and iPhone, Twitter will introduce Promoted Tweets in the timeline on these apps in the “coming weeks”. Initially, only Promoted Tweets from brands you already follow on Twitter will be displayed, but expect this to revert back to normal relevancy-based rules for Promoted Tweets after an introductory period.

Promoted Products, Twitter’s advertising model, display on mobile as they would on Twitter.com. Promoted Tweets in the timeline appear only once like regular tweets, with Promoted Tweets in search only displayed when considered relevant to the user.

Twitter released updates for its iPhone and Android mobile apps last week.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

‘A digital pandemic is a plausible scenario’: ITU flagship report

The ITU digital pandemic scenario is like the sequel to Cyber Polygon -- prepping for…

3 days ago

One Way Summit returns to San Francisco with expanded format and star-studded speaker lineup 

One Way Ventures has announced the dates and lineup for the second edition of the…

5 days ago

AIM 2026 opens with Chris Schembra, Barbara Corcoran and Get Covered unpacking the apartment industry’s AI moment and more

Interest in the apartment industry is reaching fever pitch as author Chris Schembra, mogul Barbara…

1 week ago

Is LinkedIn Tracking Your Browser Activity? Here’s What’s Behind It

Let’s take a closer look at ‘Browsergate’: is LinkedIn really running the biggest corporate espionage…

1 week ago

Techstars Startup Weekend bets on Valencia as a next European startup launchpad

Valencia’s tech ecosystem is getting a big win this June 12-14 as Techstars Startup Weekend announces…

1 week ago

Why enterprises keep getting AI wrong – and what it actually takes to get it right 

In the upper floors of corporate America, budgets are larger than ever, board presentations are…

1 week ago