2012 presidential election Archives

A year of tweets – 2012’s most popular & important Twitter updates

3.13K

Twitter has released its review of 2012, showing the most popular and important tweets of an eventful year for the social network.

Social Media

Facebook’s Year in Review – Did you mention these topics on Facebook in 2012?

Piers Dillon Scott10 years ago

4.36K

Facebook has revealed its year end review of the most mentioned topics on the site as well as an application that allows you to create your own timeline review of 2012.

Web

2012 – The web’s most interactive, real time, Presidential Election ever

Piers Dillon Scott10 years ago

7.56K

On the news sites the 2012 US Presidential Election has become a battle of the interactive maps - here are some of the best and most informative.

Business

Just in time for the Presidential election, Twitter launches state-specific targeting

Piers Dillon Scott10 years ago

1.69K

Promoted to 2012 Presidential campaign managers, Twitter launches more accurate geo-location ad/promoted tweet targeting. But will it impact the election?

Social Media

Rick Santorum sets new 2012 Election Twitter record on Super Tuesday

Darren McCarra11 years ago

2.06K

Rick Santorum, second place candidate in the 2012 Republican presidential primaries set a new 2012 Election Twitter record with almost 40,000 tweets referencing him between 6pm and 7pm PT, yesterday, Super Tuesday.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.