app market Archives - The Sociable

While tech giants struggle to enter Chinese app market, Google makes investment for the future

7.24K

Third-party app markets like Tencent’s Myapp and Baidu’s Mobile Assistant continue to dominate the Chinese app market, while tech giants...

Mobile

How you can help the Police recover your stolen smartphone (& stop the thieves from using it)

Piers Dillon Scott10 years ago

206.3K

When your smartphone is stolen the Police rely on you to help them recover it - here's what you need to do to help the Police get your phone back.

Mobile

How to protect your smartphone data from being stolen

Piers Dillon Scott11 years ago

11.4K

One of the biggest threats to our smartphone privacy isn't Carrier IQ or any kind of malware but ourselves. Here's how to protect your privacy & security with your smartphone.

Business

J.K. Rowling’s Pottermore brings App Store economics to ‘niche’ markets

Piers Dillon Scott11 years ago

3.14K

With the launch of the Pottermore website Rowling has brought app store economics to ‘niche’, that is to say single subject, markets. This is not only a dramatic change for book publishers but will certainly change online economics for other established franchises. Film, video games, and music retailers will be paying close attention to Rowling’s Harry Potter App Store as they attempt to replicate her economic model for themselves.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.