The blur Group, the company whose professional creative crowdsourcing programme has caused a stir in the British and international designer and corporate communities has announced the launch of their affiliate programme.
While crowdsourcing has almost become a household word its perception as an advertiser's novelty, suitable only for advertising mobile phones, is gradually being eroded. More and more organisations are realising the possibilities of crowdsourcing as a business tool and one organisation, the blur Group, is using a innovative approach.
CNN announced the nominations for its first awards programme to honour citizen reporters and participatory journalists, the iReport Awards, today. CNN’s iReport Awards, to be held in early March, will be given to CNN iReporters who have produced “the best examples of participatory journalism in 2010.”
In an effort to stimy falling revenue CNN are anxious to understand how they can monitise social media content. By understanding what stories are shared by its readers CNN hopes to be able to charge a premium to advertisers who wish to be placed on articles that perform well on social media.