iraq war - The Sociable

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The US Government pays $500 million to PR firm for fake news propaganda on Iraq as intelligence agencies rationalize the impersonation...

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How the Iraq war still isn’t over: The upcoming Battle for Mosul

Tim Hinchliffe4 years ago

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The Iraq war still isn't over as a US-led coalition plans to conduct a major military offensive five years after...

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#PrayForSyria trending worldwide after ‘US-led airstrike kills 60 civilians’

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#PrayForSyria is rising quickly on Twitter after a US-led airstrike reportedly kills at least 60 civilians in the north of...

Technology

CIA-backed, NSA-approved Pokemon GO users give away all privacy rights

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Pokemon GO users swept up in the phenomenon are willingly giving away their rights to privacy by agreeing to download...

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.